Media Care Brand Solutions, an integrated marketing agency has won the digital marketing mandate for Delhi based ScoopMan Ice Creams & Café.
As a part of the partnership, Media Care will be responsible to drive the strategy for creative campaigns, content & video creation, social media platforms, influencer marketing and digital ad spends for the ice cream, desserts & café brand.
The digital mandate will be handled by agency’s Delhi and Mumbai teams.
Born during the pandemic to address the challenge of limited dessert options available online under one roof, ScoopMan’s offers “30 exquisite flavors of premium gourmet fresh cream milk ice creams infused with natural fillings and toppings, appealing to every age group”.
Currently, the brand is serving across the region of Delhi in Sector 3 Rohini, Sector 24 Rohini and Pacific Mall, Dwarka. In March 2024, the company will launch its 4th outlet at Pitampura, followed by a 5th one at Unity One Mall in NSP, Delhi.
The brand is aiming to add 50 outlets across Delhi NCR region by 2026.
Speaking on the win, Yasin Hamidani, Co-Founder & Director, Media Care Brand Solutions, said, “We are thrilled to be on-boarded by a vibrant, energetic and popular ice cream, dessert & café brand like ScoopMan. We are looking forward to working with ScoopMan Ice Creams & Café and further scaling up their digital visibility, awareness and activations. Looking at the current consumer journey, we will need to activate all cogs of content, activation and experience for giving them an integrated digital solution, which will deliver business value to them.”
Adding to this, Heemanshu Hemrajani, CEO and Co-Founder, Media Care Brand Solutions also said, “At Media Care, our core services are built on the grounds of creating meaningful solutions for our partners. We are delighted to lend our expertise to ScoopMan Ice Creams & Café, a brand that has been born out of a passion and love and has been serving up these delights since 2021 in Delhi. The key focus will be to engage with our customers across all sections and age groups. We will leverage our expertise in Integrated Digital Marketing to bring awareness of the brand across the country.”
To this, Priya Arora, Founder, ScoopMan Ice Creams & Cafe, added, “With the shift in audience behaviour and increased digital activities, we aim to occupy higher mind space of the consumers by tapping into the non-linear consumer journey and better targeting that digital has to offer. We are delighted to have Media Care on board as our digital partner. Through its digital presence, ScoopMan has been synonymous with premium fresh ice cream treats, customized desserts, rich thick creamy shakes, and café appetizers. We want to continue offering joy to families and our TG, so that ScoopMan Ice Creams & Café resonates as a brand which delivers premium ice creams, customized desserts & appetizers made of superior ingredients. We are confident that Media Care will beef up the digital presence further with its impactful and innovative solutions. We are looking forward to this partnership as we are expanding exponentially across North India and other South regions through our franchise and company owned outlets.”
Gonal Arora, Co-Founder & Director, ScoopMan Ice Creams & Café, added, “With changing consumer lifestyles and growing appreciation for high-quality products & desire for ice cream flavours, our brand ScoopMan Ice Creams aims to fill a gap in the market for consumers who seek all types of desserts and extraordinary ice cream experience under one roof. ScoopMan Ice Creams embodies the perfect balance of craftsmanship, high-quality ingredients, and delectable flavours.”
