McDonald’s India (West & South), owned and operated by Westlife Foodworld, released an ad campaign for its recently launched limited-time Korean Range.
The campaign, ‘Your Favourites, But Make it Korean’, features a lighthearted and humor packed TVC that draws inspiration from popular K-Dramas while showcasing McDonald’s Korean-inspired menu.
The film creatively blends reality with imagination, mirroring the dramatic storytelling style that has made K-Dramas a cultural phenomenon in India.
It opens with a woman at a McDonald’s restaurant noticing a tent card that reads ‘Turn your favourites, Korean.’ This prompts a moment of charm where suddenly, her husband appears across the table, but in a Korean avatar, complete with the look and charismatic presence reminiscent of K-Drama leads.
Her playful daydream gently shifts when her son arrives with a tray of McDonald’s new Korean Range offerings. As she returns to reality, she sees her husband, her favorite person who had taken the Korean avatar. – The TVC beautifully captures McDonald’s playful transformation of customer favourites into exciting Korean-inspired creations, with a touch of K-drama magic and humour.
The limited-time Korean Range starting at just Rs. 69 includes Korean-inspired versions of customer favourites such as Korean McAloo Tikki Burger, Korean Chicken Surprise, Korean McSpicy Chicken, Korean McSpicy Paneer Burger, Korean McEgg Burger, and Korean McSpicy Premium Burgers. McDonald’s has also introduced a Korean Spice Mix for a new Shake-Shake experience with Fries, Chicken McNuggets, and McSpicy Chicken Wings (for South customers), along with the refreshing Korean Yuzu-Pop beverage.
The campaign will be amplified across television, digital platforms, and in-store promotions. McDonald’s is also collaborating with authentic Koreans to promote the range.
The Korean Range is now available at all McDonald’s outlets across West and South India, as well as through McDelivery.
Link to the TVC:
Arvind RP, Chief Marketing Officer, McDonald’s India (West & South) said, “Korean culture has been making significant inroads into Indian consumers’ lives. With our new Korean Range, we are bringing exciting, bold Korean flavours to our customers’ favourite McDonald’s items. The campaign entertainingly captures this fusion, using humour and imagination to showcase how we have added a Korean twist to the McDonald’s menu everyone loves. We believe that this fun take on our campaign will bring smiles along with the new tastes to our customers.”
Arcot Rahul and Gagandeep Bindra, Group Creative Directors, DDB Mudra Group said, “What would our favorites be like, if they were made Korean? Would they too, like a K-Drama lead, walk in slow-motion, gaze at us dreamily, and bask in a golden glow? The answer is simpler, yet just as exciting. The new McDonald’s Korean Menu, where fan favorites get a delicious Korean twist.”
