McDonald’s has consistently rolled out some of the best campaigns. However, the fast food giant recently decided to up its marketing game.
With the Metaverse being all the rage, McDonald’s has decided to work with just that to make a buzz like never before.
McDonald’s has challenged gamers to hunt for McDonald’s ‘food-alikes’ in the gaming multiverse, which can be exchanged for actual McDonald’s food in real life.
#ThisIsMcDonalds campaign was first launched in the Philippines, where gaming personality Alodia Gosiengfiao retweeted the screengrab she took of a look-alike ‘Big Mac’ that she found inside Grand Theft Auto V. She then challenged her eight million followers to search for other McDonald’s ‘look-alike’ in their games too.
The winners can get McDonald’s food, gaming credits, consoles, and other gaming merchandise in exchange for screengrabs of the menu look-alikes.
The unbranded virtual food items will bear no logo of the brand but will have an uncanny resemblance to McDonald’s iconic French Fries, Big Mac, Quarter Pounder, Cheeseburgers, Hash Browns, and Sundaes.
The Sims, Resident Evil, online multiplayer games like Fall Guys, Roblox, and PUBG, role-playing games, including Final Fantasy and The Last of Us, and even games such as Call of Duty, and Guardians of the Galaxy are some of the games where gamers have been hunting the food items.
Oliver Rabatan, chief marketing officer, for McDonald’s Philippines, said that they have found it fascinating to follow this virtual hunt and watch gamers exchanging virtual food clones for the real deal.
Leo Burnett’s idea taps into the relationship between gamers and food, which is a big part of gaming culture, and helps us to connect with a huge gaming audience in the Philippines and beyond, he further added.
