McCoy Mart, a procurement platform for construction professionals specialising in construction and building materials and a part of McCoy Group, has unveiled its latest campaign, #OrderYourSmile, across digital platforms. The campaign has been launched to address the traditional challenges faced by contractors, builders, turnkey architects, turnkey interior designers and other construction professionals, including but not limited to order deliveries, price fluctuations, and more, by providing a seamless digital solution.
With this campaign, the brand aims to change the narrative around construction procurement, turning it from a source of stress into a hassle-free experience that leaves a smile on the face of every customer.
The campaign highlights the key concerns of industry professionals like timely deliveries, genuine material quality, pricing, and overall transparency. By bringing together various brands under a single digital platform, McCoy Mart offers a comprehensive solution that simplifies the procurement process and brings peace of mind. With real-time updates and tracking, construction professionals can monitor the status of their orders and focus on what truly matters- delivering quality projects without delays or stress, and their personal lives.
With the campaign, the brand aims to strengthen its position as a leader in the digital transformation of the construction space, ensuring that every customer’s needs are met with ease, transparency, and, most importantly, happiness.
The campaign showcases how McCoy Mart’s platform is bringing about a paradigm shift in the construction industry. The ad also reflects the sentiment that with McCoy Mart, customers are not just ordering materials- they are ordering a smile.
Watch the ad here:
Speaking about the same, Amit Malhotra, Founder and CEO, McCoy Mart, said, “With #OrderYourSmile, we’re not just emphasising the quality of our service but also the importance of having a quality of life. Our goal is to be the go-to platform in the construction industry, making the process of procurement as smooth and stress-free as possible. At McCoy Mart, we understand the pressure that professionals face with fluctuating prices and late deliveries. We wanted to build a solution that gives them back their time and peace, and we’re proud to see the smiles we’re bringing to our customers’ faces.”
Further, Mayur Arya, Head of Marketing, McCoy Mart, added, “Our campaign, #OrderYourSmile, is about much more than promoting a service. It’s about capturing the joy that comes from knowing that our customer’s needs are met on time, every time. We are proud to provide our customers with the tools they need to succeed while allowing them to focus on what’s truly important in their lives.”
