Max Fashion, Dubai-based Landmark Group’s fashion brand, has collaborated with actor Kalki Koechlin for the ‘New New You’ campaign.
The campaign forays into the space of renewed self-confidence, instilling a sense of evolution that leaves the customer feeling brand new.
With the ‘New New You’ collection, Max Fashion aims to inspire its customers to have the freedom to explore different facets of their personality with its latest Western and festive styles and accessories.
This campaign boasts a refined collection that captures the sentiment of reinvention, whether it’s for a festive celebration or friendly gathering (workwear, casual outfits, fusion festive wear, or high-glam occasion wear) – these styles set the tone for celebrations this season.
According to the brand, Koechlin’s ability to break conventional fashion boundaries while staying true to herself embodies the boldness and self-expression that resonate with Max Fashion’s vision. Her inspiring choices in both her career and personal style connect with new-age aspiring families, making her the ideal partner for the campaign.
The campaign film showcases the newness of this campaign in the brightest light. Shot in a picturesque European vibe, the film follows Koechlin cruising through the city in eclectic fits – from a modern schiffli co-ord set for brunch with the girls to a chic printed balloon dress for a fun afternoon; or from a sophisticated shimmer co-ord set for a formal outing to a chic high-shine duo for a party – the film encapsulates the many different vibrant moods of the collection. With every change, it showcases the versatility of the collection and how it houses something for everyone – no matter what their personality is.
The Max Fashion x Kalki Koechlin ‘New New You’ campaign launches September 20, 2024, in all Max Fashion stores across India and on the brand’s website.
In keeping with the ‘New New You’ proposition, Max Fashion continues to fulfill its long-standing promise of launching new styles every week, bringing freshness and excitement to its 520+ stores in 210+ Indian cities, as well as online. This approach reinforces Max Fashion’s commitment to providing customers with the latest trends, resulting in a seamless and dynamic retail and online shopping experience.
Link to the ad campaign –
On being the face of this fun, fresh new campaign for Max Fashion, Koechlin, stated, “I believe fashion is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign truly allows me to do that. I am thrilled to be a part of it and I must say Max Fashion has completely surprised me with its cool, vibrant, and comfortable styles.”
On partnering with the fabulous Koechlin, Pallavi Pandey, Head of Marketing, Max Fashion, stated, “As we embark on an exciting journey of transformation at Max Fashion, the ‘New New You’ campaign is our commitment to constantly evolving and bringing fresh, trendsetting styles to our customers. This collaboration with Koechlin represents the bold, confident, and ever-evolving spirit of our brand. We aim to inspire our customers to explore new possibilities and embrace every side of themselves with our latest collection, designed for the modern, aspirational Indian family.”
Sumit Chandna, Deputy Chief Executive Officer, Max Fashion, said, “Max Fashion’s growth and success have always been driven by our commitment to delivering value, quality, and fresh fashion to our customers. With the ‘New New You’ campaign, we are not only launching a dynamic new collection but also reinforcing our retail strategy to bring continuous innovation to over 520 stores across 210+ cities. This campaign marks a new chapter in our business, where we focus on expanding our presence, both in physical stores and online, with an unwavering dedication to customer satisfaction and style evolution.”
