One of the homegrown Indian brands which specialized in ready-to-cook Asian staples, MasterChow has roped in celebrity chef Ranveer Brar as its brand ambassador with an ambition to position itself as the go-to destination for “Asli Chinese” cuisine, emphasizing credibility, trust, and relatability.
As per the brand, this decision to get Brar onboard stems from a shared commitment to authenticity and quality and that with the brand tagline- “Asli Chinese”, the partnership resonates with the chef’s culinary expertise and passion for genuine flavors.
“By aligning with Brar’s Culinary philosophy, MasterChow aims to reinforce its position as a trusted provider of authentic Chinese cuisine in the market. The endearing Ranveer Brar is also a perfect embodiment of MasterChow’s spirit that is committed to raising the flavor bar for its ever-expanding and loyal customer base with its authentic and delectable Chinese-styled offerings,” the company mentioned.
While Brar’s influence and reputation as one of the leading culinary figures are poised to enhance MasterChow’s brand presence significantly, the brand also aims to differentiate itself in the competitive packaged food market by leveraging his credibility and expertise, particularly in the Asian cuisine sector.
Upon partnering with MasterChow, Brar, said, “As a chef, I believe in the importance of using genuine flavors and ingredients to create memorable culinary experiences. I am thrilled to join hands with MasterChow and champion authentic Asian cuisine through their amazing range of products. With MasterChow, I look forward to bringing ‘ASLI Chinese’ flavors to households across India.”
To this, Vidur Kataria, Founder, MasterChow, added, “Ranveer Brar epitomizes everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unparalleled expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we’re ready to take on the industry. We’re not just offering a product, we’re offering an experience– one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we’re all set to revolutionize the way people experience Chinese food at home.”
