Radio advertising in India has registered steady growth in the first half of 2025. According to TAM AdEx’s half-yearly report for January to June 2025, ad volumes grew by 3% compared to the same period last year, reflecting a positive trajectory for the medium.
Maruti Suzuki India emerged as the top advertiser on radio during this period, overtaking LIC of India, which slipped to the second spot. Alongside Maruti Suzuki, brands such as SBI, Hyundai, and Muthoot Financial Enterprises also recorded notable upward movement in rankings, underlining the increasing importance of radio as a platform for auto and financial services advertisers.
Among brands, Jeena Sikho retained its lead, followed by Maruti Suzuki Arena, while Vimal Pan Masala and SBI featured among the top five. Collectively, the top 10 advertisers contributed 14% of overall ad volumes on radio in the first half of 2025.
On the sector front, Services continued to dominate with a 30% share of radio ad volumes, followed by Auto at 11% and Banking/Finance/Investment at 10%. Notably, the Hospital/Clinics category registered the highest increase in advertising secondages at 18%, followed closely by Retail Outlets–Jewellers at 17%.
Regionally, Gujarat led with an 18% share of ad volumes, followed by Maharashtra at 16%. Among cities, Jaipur maintained its lead for two consecutive years, contributing 9% of total ad volumes, while Nagpur and New Delhi followed.
The report also highlighted that evening slots from 5 pm to 10 pm were the most preferred for advertisers, accounting for the largest share of ad volumes, while 20–40 second ad spots remained the dominant choice for brands.
TAM AdEx observed that more than 8,000 advertisers leveraged radio as part of their marketing mix during the first half of 2025, underscoring the medium’s sustained relevance in driving regional and mass consumer engagement.
