Ever since the multiplexes are back and functioning, there have been many big banners movie releases one after the other.
The recent release that has created a lot of buzzes has been the Kartik Aaryan starrer Bhool Bhulaiyaa 2.
The movie is a sequel to the 2007 released Bhool Bhulaiyaa in which Akshay Kumar and Vidya Balan were the lead actors amongst others.
The movie was released this weekend after much anticipation. Its success and failure are yet to be declared but the movie celebrated a big opening day.
Here are all the tools that went into making the movie the talk of the nation.
Trailer Release
The official trailer release had everything that we had been expecting from the horror comedy.
Bhool Bhulaiyaa 2 (Title Track)
‘Hare Krishna Hare Raam’ was one of the most popular tracks of part 1. The sequel came up with its own remixed version which received a lot of appreciation online.
Collaboration With Influencers
Soon after the title track was launched, the makers collaborated with certain social media influencers to keep the buzz around the song.
Ruhee Dosani
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Kili Paul
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Social Media Content
Not just for the song, the Kartik Aryan was seen in much more content related to ‘Manjulika’.
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Kartik Aryan went into creating his own content on social media taking the movie promotions to an expert level. Take a look at the video below.
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Khooni Monday Promoting ‘Manjulika Returns’
Television Promotions
No movie promotion is complete without the star cast making a presence on the reality tv shows that are roping the highest TRPs. From The Kapil Sharma Show to Dance Deewane Juniors on colors TV, the star cast entertained us all with the hook step.
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The Kapil Sharma Show
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Since its release, the movie has been receiving a lot of appreciation and people are enjoying the performance of Kartik Aaryan, Kiara Advani & Tabu.
