The modern love story saga Love Aaj Kal 2, starring Sara Ali Khan & Kartik Aryan, got released today on 14 Feb’20. Imtiaz Ali has once again tried to create the magic of love with this sequel. And what could be the best day to release it than the day of love itself, Valentine’s Day?
Love Aaj Kal, which was released in 2009, starring Deepika Padukone & Saif Ali Khan, was received very well by the audience.
While the movie has received a lot of mixed reviews, its success or failure will be determined soon once the box office numbers are here. But before that, let’s take a look at the marketing strategies that the filmmakers made in order to assure success.
Trailer & The Hype
With its trailer release on 17 January 2020, the movie created an uncontrollable buzz. Imtiaz’s first Love Aaj Kal was a blockbuster and fans were super excited to know that part 2 was on the way.
https://www.instagram.com/tv/B7akbZ9jmdM/?utm_source=ig_web_copy_link
Memes & More
The trailer was much awaited, but soon it got dragged by the meme society. People could not stop making and sharing memes of the trailer and the internet was flooded by them.
Audience after seeing same repeated love story in every #ImtiazAli film: pic.twitter.com/SfNVCiDpwE
— Tejan Shrivastava (@BeingTeJan) January 17, 2020
Twitter vents about #LoveAajKal trailer with jokes, memes: ‘Looks like Imtiaz Ali’s Facebook Memories team made it’https://t.co/G20kXNnLKg pic.twitter.com/8yINomfGtM
— HT Entertainment (@htshowbiz) January 17, 2020
#KartikAaryan’s dialogue from #LoveAajKal trailer turned into rib-tickling memeshttps://t.co/yUcketQTHg pic.twitter.com/SjzyIrmJau
— Hindustan Times (@htTweets) January 17, 2020
Why did you do this Imtiaz?
What did you think of the trailer? #LoveAajKal #Movie #Bollywood #Memes #SaraAliKhan #KartikAaryan #Bewakoofofficial #Bewakoof pic.twitter.com/tLsYHohXxP— Bewakoof.com (@bewakoof) January 18, 2020
Songs Out Now
The filmmakers were quick to release the songs and they did catch on with the audience.
https://www.instagram.com/p/B7nw0z9p9gM/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B73azkpJr44/?utm_source=ig_web_copy_link
#DoItWithTwist
With the help of various social media influencers, the filmmakers were able to trend the songs with #DoItWithTwist challenge & #Haanmaingalat.
#HaanMainGalat song ❤#Doitwithtwist?#LoveAajKal ❤
Is sooo amazingly good ❤
fresh and loved the colourful background, graffiti too.. pic.twitter.com/u7ScsyreOj— sivasankar (@sivasankarsam) January 29, 2020
https://www.instagram.com/p/B752aLuJ3a1/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B75wyrkpuoe/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B75ma1tJre5/?utm_source=ig_web_copy_link
Public Promotions With A Twist
When it comes to promotions, every production house tries to do something ‘hatke’. That is exactly what the movie filmmakers tried with Love Aaj Kal 2.
#LoveAajKal tour
Bus 🚌 Do din Aur ❤️
14th Feb !! pic.twitter.com/pgpOSQmaWE— Anam HaSan (@Ana70952774) February 12, 2020
.@TheAaryanKartik and #SaraAliKhan snapped at the Taj Mahal in Agra during #LoveAajKal promotions. pic.twitter.com/BxWpOml3Lx
— MovieBuzz (@MoviesUpdatez) February 12, 2020
@TheAaryanKartik & @mysarakhan for promotion of #LoveAajKal Jaipur, Rajasthan . 😊😊❤️❤️ pic.twitter.com/s4PMPSFaEE
— A.k.Chaudhary 💯 (@dhinwaarpit) February 6, 2020
Brands Collab
All movie promotions are incomplete without the brand’s collaborations nowadays.
https://www.instagram.com/p/B8go6KShVWy/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B8Vyd7ypjBY/?utm_source=ig_web_copy_link
CONTEST ALERT🚨
Stand a chance to meet @kartikaaryan! All you have to do is guess and comment his name in #boAtXLoveAajKal2
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.#LoveAajKal2 #KartikAaryan #boAtheads #PlugIntoNirvana #Valentines #RedLikeThat pic.twitter.com/utG5i5nZ42— boAt (@BoatNirvana) February 10, 2020
Congratulations to all the winners of #BeMyDolbyDate! Watch #LoveAajKal2 in #DolbyAtmos and feel the romance come alive with sound that moves all around you. pic.twitter.com/FrE8lrFHah
— Dolby India (@DolbyIn) February 13, 2020
What Women Want With Kareen Kapoor Khan
https://www.instagram.com/p/B8OZL_KpBUU/?utm_source=ig_web_copy_link
Also Read: Marketing Strategies Of Movie Chhapaak
