| 4 minutes read

4 minutes read

Marketing Strategies Of ‘Love Aaj Kal 2’ That helped Te Movie To Create Buzz

| Published on February 15, 2020

The modern love story saga Love Aaj Kal 2, starring Sara Ali Khan & Kartik Aryan, got released today on 14 Feb’20. Imtiaz Ali has once again tried to create the magic of love with this sequel. And what could be the best day to release it than the day of love itself, Valentine’s Day?

Love Aaj Kal, which was released in 2009, starring Deepika Padukone & Saif Ali Khan, was received very well by the audience.

While the movie has received a lot of mixed reviews, its success or failure will be determined soon once the box office numbers are here. But before that, let’s take a look at the marketing strategies that the filmmakers made in order to assure success.

Trailer & The Hype

With its trailer release on 17 January 2020, the movie created an uncontrollable buzz. Imtiaz’s first Love Aaj Kal was a blockbuster and fans were super excited to know that part 2 was on the way.

Memes & More

The trailer was much awaited, but soon it got dragged by the meme society. People could not stop making and sharing memes of the trailer and the internet was flooded by them.

Songs Out Now

The filmmakers were quick to release the songs and they did catch on with the audience.


With the help of various social media influencers, the filmmakers were able to trend the songs with #DoItWithTwist challenge & #Haanmaingalat.

Public Promotions With A Twist

When it comes to promotions, every production house tries to do something ‘hatke’. That is exactly what the movie filmmakers tried with Love Aaj Kal 2.

Brands Collab

All movie promotions are incomplete without the brand’s collaborations nowadays.

What Women Want With Kareen Kapoor Khan

Also Read: Marketing Strategies Of Movie Chhapaak

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