The wait is over – Marketing Mind has officially released its annual insights report, The Festive Decode: India’s Consumer Takeaways From 2025, capturing how India celebrated its biggest shopping season of the year.
This exclusive report dives deep into how Indian consumers shopped, scrolled, and celebrated through the festive months – decoding the trends, triggers, and transformations that defined 2025’s festive economy.
About the Report
Based on over 10,000 consumer responses gathered via Marketing Mind’s social media platforms – including Instagram, LinkedIn, and WhatsApp – the report maps real-time festive behaviours from a digital-first generation of consumers aged 18-35 years across major metros.
Conducted between August and October 2025, the study explores the dynamic interplay between shopping behaviour, advertising, influencer marketing, and social media consumption during the country’s most emotionally charged season.
What’s Inside
From purchase intent to content inspiration, The Festive Decode 2025 reveals the shifting pulse of festive India.
Key insights include:
- 47% of respondents prioritised fashion over tech or gifting during festive shopping.
- 35% shop only during sale days, making discounts India’s new festive triggers.
- Humour and storytelling overtook celebrity-led ads as the most engaging campaign formats.
- 69.5% trust friends and family more than influencers for purchase advice.
- 68% discover festive ideas through Instagram Reels, while 53% admit to impulse buying via social media.
Together, these findings paint a vivid picture of how India’s celebrations have evolved – from traditional to transactional, and now, to digital-first.
Why It Matters
As India’s digital economy matures, the lines between content, commerce, and culture continue to blur. The Festive Decode 2025 not only highlights how consumers behave during the season but also what motivates them – offering marketers actionable insights to craft more meaningful campaigns next year.
What This Means for Marketers
For brands and marketers, The Festive Decode offers a roadmap to connect with India’s new-age buyer – one who seeks value, emotion, and validation in equal measure.
The insights highlight how digital communities, storytelling formats, and creator credibility will continue to shape festive commerce in the years ahead.
Get Your Copy
Dive into the full report to explore in-depth analyses across categories like shopping behaviour, influencer marketing, consumer psychology, and social media trends.
[Download The Festive Decode: India’s Consumer Takeaways From 2025]
