Allied Blenders and Distillers (ABDL) has appointed Manoj Kumar Rai as its Chief Revenue Officer (CRO). In this role, he will be responsible for the company’s revenue strategies, focusing on enhancing existing revenue streams and exploring new business opportunities across ABDL’s portfolio.
Additionally, he will be responsible for developing new revenue models and leveraging his industry knowledge to expand the company’s revenue streams and forge strategic alliances.
He has an experience of over 27 years across diverse industries, including engineering, music-entertainment, consumer goods, and alcobev. Prior to joining ABDL, he spent nearly 19 years at Pernod Ricard India, where he was instrumental in driving revenue growth and profitability, managing multiple business zones across India, as well as handling international markets like Nepal and Sri Lanka.
His background includes roles at Marico Industries, Saregama India, and Sulzer Thermetec – PBG, where he enhanced his skills in sales strategy, business development, and team leadership.
Speaking about his appointment, Rai said, “I am honoured to join Allied Blenders and Distillers, a company renowned for its commitment to quality and innovation in the alcobev industry. I am eager to collaborate with the talented team and explore new avenues for growth and deliver outstanding results. We will work towards strengthening our brand and maximising our impact in the market.”
Further, Alok Gupta, Managing Director, ABDL, said, “We are thrilled to welcome Rai to our team. His in-depth experience in driving revenue and profitability across competitive markets aligns perfectly with our goal of focusing on profitable growth at ABDL. Rai’s strategic vision and leadership will be invaluable as we continue to innovate and expand our presence in the industry. We look forward to his contributions in providing a further impetus to our business.”
