Mangal Electrical Industries, a global leader in transformer core and components manufacturing, has now launched a brand overhaul marking a bold new chapter in its 35+ year legacy driven by the expertise of DigiStreet Media.
This transformation encompasses a revamped logo, tagline, color scheme, fonts, and a modernized digital and offline presence across platforms and hence helps MEI emphasize on the company’s commitment to adapt, grow, and connect with its stakeholders in a more dynamic and forward-thinking way establishing it as a global leader.
The new look and feel also reflect the company’s dedication to maintaining its heritage while embracing the future with open arms.
Designed by DigiStreet Media, the new logo embodies Mangal’s core values and incorporates the clover leaf concept, representing a holistic approach to growth and a life full circle, with three leaves symbolizing Quality, Reliability, and Precision. In fact, the brand’s name- ‘Mangal’, has been used in place of the fourth leaf, focusing on sustainability.
Along with this, the new color palette includes green, symbolizing growth and life, and other tones of blue reflecting trust and reliability, underscoring the company’s commitment to both innovation and eco-consciousness.
That said, Mangal has also transitioned its tagline and communication, from “Promoting Higher Values” to “Serve & Conserve” and its new communication now encapsulates the brand’s dual commitment to delivering exceptional value to its stakeholders while promoting sustainability at the core of its operations.
Herein, “Serve” reflects the company’s focus on innovative solutions to the industry and serving society at large, hence, ensuring customer satisfaction, and fostering strong relationships across channels, whereas “Conserve” emphasizes the brand’s eco-consciousness that results in sustainable manufacturing practices and responsible resource usage. And together, the tagline and logo create a unified message highlighting Mangal’s commitment to powering the world while preserving its resources, positioning Mangal as a thoughtful leader.
Commenting on the development, Aniketa Mangal, Director, Mangal Electrical Industries, said, “Today, my team and I are beyond thrilled to unveil the revamped brand identity. As a forward-thinking company, we believe it’s essential that our brand reflects the innovation, growth, and evolution we stand for. According to me, you can’t claim to be leading change if your brand is still anchored in outdated designs and old paradigms. Our rebranding goes beyond aesthetics, it’s a reflection of our embracing a dynamic identity that speaks of Mangal and I would also like to thank Darpan and team for putting this together & making it possible with their dynamic concepts.”
Speaking about the project, Darpan Sharma, CEO and Strategist, DigiStreet Media, shared, “Rebranding Mangal was more than a design challenge. It was a mission to craft a meaningful identity that seamlessly connects the legacy of the company with its vision ahead that we are proud as a team to summarize in 2 words as we coined ‘Serve & Conserve’. We aimed to reflect their commitment to sustainability and innovation, serving society and all its stakes. We are excited to see this new identity capture the essence of what Mangal stands for.”
