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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Mandeep Malhotra Joins Kho Kho Federation Of India As CMO

MM Desk by MM Desk
December 16, 2024
in Marketing, People Spotting
A A
Mandeep Malhotra Joins Kho Kho Federation Of India As CMO

Mandeep Malhotra has joined Kho Kho Federation of India as their new Chief Marketing Officer (CMO).

In his new role, he will oversee the marketing strategy for India’s first Kho Kho World Cup 2025. His responsibilities include collaborating with cross-functional teams to create innovative campaigns that promote the event on a global scale and leveraging data-driven tactics to boost awareness and drive growth.

Malhotra was the Founder and CEO of Srishti Media. Earlier, he was associated with The Social Street as Founding Partner and CEO, between June 2015 and August 2020.

Between January 2009 and May 2015, Malhotra served as Executive Director and President at DD Mudra Group. Before that, he served as President at Ogilvy, from January 2002 to December 2008.

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