Having started as a D2C brand focussed on providing safe, organic, and affordable baby products in 2016, to growing multifold and getting listed on stock exchange in 2023, the couple-led venture by Varun and Ghazal Alagh– Mamaearth has now turned eight years old.
Reflecting on their journey of building a portfolio of 200+ products and making Mamaearth India’s 3rd largest skincare brand, the Alagh’s took to their individual social handles to reflect on their journey of passion, growth, and impact, drawing parallels to inspiring journeys of iconic brands like Coca- Cola, L’Oréal, Nike and Tanishq.
According to the power couple, Mamaearth’s from the streets of Delhi to becoming a publicly listed company in India is a story of dreaming big, working hard, and delivering even bigger.
Taking to LinkedIn to reflect on the brand’s journey so far, Ghazal Alagh mentioned, “8 years into it… 8 years into it, Coca-Cola (in 1900) was establishing its second bottling plant, nearing sale of 5 lakh gallons and revenue of $1 million. 8 years into it, L’Oréal (in 1917) was a small, private French company, primarily focused on a limited range of products(hair dyes). 8 years into it, Nike (in 1972) had just rebranded itself from Blue Ribbon Sports and was doing ~$2 million in revenue. 8 years into it, Infosys (in 1989) was suffering from a collapsed JV, still finding its feet in the market. It generated revenue of ₹8.66 crore by 1992 and went on to become public in 1993. 8 years into it, Tanishq (in 2002) recorded a sales turnover of ₹389 crore through 56 exclusive stores and continued to expand its retail footprint, even as gold demand slowed down. 8 years into it, D-Mart (in 2010) had refined its business model and expanded to 30 stores (compared to 370+ today), setting the stage to become one of India’s fastest-growing retailers. 8 years into it, Zomato (in 2016) had listed 10,000 restaurants as an online guide, was venturing into food delivery, and valued at $500 million with $49 million in revenue. Today, Mamaearth turns 8… 8 years into it, Mamaearth has achieved 1000+ crore in revenue with a portfolio of 200+ products and 5 million plus happy customers across 18000 pin codes in India. We have become the 3rd largest skincare brand and we’re just getting started…”
“This is a reflection of the hard work, dedication, and passion of our amazing team, partners, and every other stakeholder. With each step, we have remained focused in our commitment to deliver safe, effective, and toxin-free solutions to meet the needs of today’s conscious consumers,” she added.
Furthermore, in her post, she also mentioned that since today marks the first day of rest of their journey fueled by continuous innovation and driven by a deep commitment to long-term growth over short-term gains, the couple is ready, more than ever, to break the glass ceiling once again, as they redefine the future of beauty and personal care in India.
Just a day prior to Mamaearth turning eight years of age, Varun Alagh, who serves as the CEO of Honasa (Mamaearth’s Parent Company) also made headlines by purchasing 1.8 lakh shares of the company in two tranches of Rs 4.6 Crores, representing the founders’ ambitious plans and faith in the company’s growth in the foreseeable future.
