Malabar Gold & Diamonds, has launched its exclusive new collection, ‘Swarnakriti’ and unveiled its latest campaign for the same featuring Bollywood actress and brand ambassador Kareena Kapoor Khan.
As per the brand, this classic curation, crafted by highly skilled karigars, showcases exquisite gold jewellery that beautifully combines India’s rich heritage with contemporary designs. Furthermore, Swarnakriti is a tribute to the journey of women who embody timeless elegance and strength, balancing tradition with modernity. Each piece in the collection is handcrafted, featuring intricate patterns, delicate filigree, and ornate details that celebrate India’s storied heritage.
Swarnakriti collection is also backed by Malabar Gold & Diamonds’ customer-first policies, known as Malabar Promises, which ensure quality, transparency, and value for each purchase. The Complete Transparency initiative provides a detailed invoice and price tag for every piece, specifying gross weight, stone weight, net weight, stone charges, and making charges, the brand clarified.
Other customer-centric policies include Assured Lifetime Maintenance across all Malabar showrooms worldwide, 100% Value on Gold and Diamond Exchange, and Guaranteed Buyback on all gold and diamond jewellery.
As per the brand, it is committed to 100% HUID-Compliant Gold, with hallmark certification guaranteeing purity. Additionally, the brand emphasises Responsibly Sourced Products and adheres to its Fair Price Policy, ensuring a fair making charge for each piece that reflects the quality and craftsmanship involved.
Watch the campaign here:
Commenting on the launch, MP Ahammed, Chairman, Malabar Group, said, “With Swarnakriti, we celebrate not only the beauty of handcrafted gold jewellery but also the legacy and elegance that each piece represents. It embodies our promise of quality, transparency, and value, upholding the trust that customers have in Malabar Gold & Diamonds.”
