Madison Media, a unit of Madison World, has elevated Vinay Hegde to Chief Executive Officer (CEO) – Investments.
Hegde has been associated with Madison Media for almost eight years as a Chief Buying Officer. Before that, he was associated with Starcom Mediavest Group, India as National Trading Director from June 2015 to September 2016.
Between December 2014 and June 2015 he served as Director – Revenue Strategy at The Walt Disney Company India. Prior to that, he was working as Principal Partner – Exchange at Mindshare, GroupM Media from November 2005 to November 2014.
Between November 1999 and October 2005, Hegde was associated with Jwt as Manager – Commercial and ICP.
Vikram Sakhuja, Group CEO, Madison Media and OOH, said “Vinay has been a proven performer over the years, whose has leveraged his deep understanding of the media domain and buying analytics to deliver scaled advantage in Buying. As CEO Investments I have no doubt that under his leadership Madison will deliver best-in-class returns on Clients’ Media investments.”
Vinay Hegde, CEO, Investments, shared his excitement about the new role, stating, “I am truly honored to take on the position of CEO—Investments at Madison Media. It’s a privilege to lead such a talented team and drive strategic investments that will propel our client’s business to a greater success in the media landscape.”
