Ludic, a footwear-first lifestyle brand, has collaborated with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons. As part of the collaboration, Ludic has unveiled an exclusive CSK-inspired footwear and fragrance capsule designed to delight the #Yellove army.
Fans can expect a range of exclusive merchandise thoughtfully designed with cultural nuances that resonate with their love for the game and their favourite as they cheer for them throughout the season.
The Footwear Capsule features two standout sneakers and sliders.
- Manjal: All about convenience, this sneaker features a sock-like upper for a snug fit and no-tie laces for easy on and off. Meanwhile,
- Yellove Toe: An upgraded version of one of Ludic’s bestsellers, this classic silhouette features a vegan leather upper with a yellow toe that screams CSK. It also includes extra branded laces for a touch of customisation.
- Banana Chips Sliders and Marina Blue Sliders: Essential for all things casual, they are made with CloudFrame™ material that delivers unwinding comfort, while the recovery EVA footbed delivers all-day support.
Talking about this partnership, Ishit Jethwa, the Founder of Ludic, said, “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”
He further added, “The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”
