Lucky Saini, who had joined CheQ in January 2023 as Marketing Advisor and Investor and last served the role of Head of Marketing, Growth and Monetisation at the fintech brand, has now joined FYERS in the capacity of Senior Vice President- Marketing.
In his new role, he will be responsible for leading Marketing and Growth functions at the startup and building a brand that every Indian investor loves and talks about.
During his time at CheQ, Saini led all marketing and growth efforts at the fintech brand and grew customer acquisition by 3x, drove MAU growth of 5x, Advertising revenue growth of 10x as well as grew brand organic reach by 3x.
Prior to joining CheQ in January 2023, he served the role of VP and Head of Brand at Meesho from July 2021 to January 2023, during which he led meesho to become one of the fastest growing e-commerce brands in India and become a household brand in less than 2 years of inception as well as managed a budget of Rs 400 crore per year, for which he developed a regional market playbook to win market by market and cracked the largest ever pan india celebrity deal for national and regional movie stars.
Saini also worked with Dentsu India as VP- SLINGSHOT between April 2019 and June 2020 and helped the network agency win clients like Myntra, JBL and Mellora amongst others as well as grew top line from zero to Rs 15 crore in a span of 18 months.
In the past, he also worked with Flipkart for close to five years, Manipal Global Education for over one-and-a-half years, Ogilvy & Mather for about two years, Autumn Worldwide for close to a year and Star TV Network for another year.
