L&T Finance (LTF), a retail finance company, has introduced its latest TV commercial for business loans with the tagline, Aapke Business Ka Game Changer featuring Indian cricketer Jasprit Bumrah.
The ad highlights LTF’s Business Loan features such as a fully digitised process, quick loan disbursal, and App-based withdrawal facility for diverse and evolving business needs. These features, coupled with Jasprit Bumrah’s endorsement solidify as the optimal solution for entrepreneurs aiming to excel and achieve their goals.
The Business Loan offered by LTF has some specific features that make them a ‘Game Changer’. This includes a digital process that streamlines loan applications, enabling businesses to access funds quickly and efficiently; quick disbursal, which provides businesses with the necessary capital when they need it most, allowing them to seize opportunities and overcome challenges; and an app-based withdrawal facility that offers flexibility and control over cash flow, empowering businesses to manage their finances effectively.
The TVC will be streamed on leading business news channels. Along with it, the campaign will also be launched outdoor with hoardings, airport branding in Mumbai and Delhi, ads in inflight magazine and a full-fledged digital launch with Bumrah.
In addition, the Company is also conducting several initiatives like influencer marketing, microsite, and engaging via social media channels. An integrated marketing campaign leveraging a mix of media buyouts for increased exposure and resonance will also be launched across cities like Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.
Link to the ad campaign:
Speaking on the occasion, Sudipta Roy, Managing Director and CEO at LTF, said, “We are delighted to launch our new TV commercial for Business Loan with Jasprit Bumrah. In today’s rapidly evolving economic landscape, the ability to secure agile and dependable financing is no longer a luxury, but a fundamental necessity for businesses to not only survive, but to truly flourish. Recognizing this critical need, LTF is dedicated to serving as a powerful catalyst for entrepreneurial growth through its innovative and tech-enabled financial solutions. We deeply understand the multifaceted challenges that entrepreneurs encounter, from navigating fluctuating market conditions to managing operational cash flow. Our commitment extends beyond simply providing funds as we aim to be a strategic partner in our customers’ success.”
Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Our brand ambassador Jasprit Bumrah is renowned for his precision, consistency, and ability to deliver under pressure. He embodies the qualities of a ‘Game Changer’. Our TV commercial strategically leverages his image to effectively communicate the reliability and high-performance nature of our Business Loan offerings to a vast audience.”
