LS Digital has announced the launch of SynapseSync under the DataQuark vertical that helps brands achieve accurate, privacy-safe, and omnichannel conversion tracking. Designed to bridge the growing data gap caused by fragmented user journeys, SynapseSync integrates Meta’s Conversion API (CAPI) and Google’s Enhanced Conversions (EC) into a single, secure on-premise product. The platform ensures that every customer action, whether online, in-app, or offline, is captured, unified, and shared with advertising platforms in real time for better campaign performance and ROI measurement.
The launch addresses the ‘Pixel Problem’, the decay of conversion data caused by stricter global privacy policies and the complexities of cross-channel customer journeys. This signal loss affects the AI learning capabilities of major ad platforms, resulting in inaccurate targeting and a decline in marketing ROI.
By leveraging SynapseSync, LS Digital enables brands to reclaim and unify ownership of their first-party data, ensuring the comprehensive, privacy-safe capture of every critical customer action and delivering actionable, omnichannel insights that improve marketing outcomes.
The platform is deployed within the brand’s secure cloud environment and is aligned with IT governance, VAPT protocols, and InfoSec standards. It captures signals from web, app, CRM, and in-store transactions, connecting digital spend and physical sales. SynapseSync retrieves lead form data, syncs with backend systems, and re-transmits conversion signals to platforms for accurate attribution. It can also be deployed quickly, allowing brands to get started within three weeks.
Brands using the platform have routinely seen 25–30% lower Customer Acquisition Costs (CAC) and a 10–28% increase in attributed conversions by feeding high-quality data directly to ad platforms. This optimization capability typically results in 2x to 3x uplift in Return on Ad Spend (ROAS) through faster campaign learning cycles and precise targeting.
Vinay Tamboli, CEO of DataQuark, said, “Marketers today are flying blind because traditional browser-based pixels can no longer capture the full picture of customer activity needed to power multi-million-dollar campaigns. In today’s privacy-first world, building resilient data infrastructure is vital. Most available platform signalling connectors are inadequate to satisfy all privacy norms. SynapseSync provides a fortified, secure foundation that not only complies with evolving privacy laws but also transforms a brand’s first-party data into a powerful, automated asset. The platform fuels smarter measurement and sustainable ROI, empowering leaders across BFSI, retail, and FMCG to make confident, data-driven decisions.”
Prasad Shejale, Founder and CEO of LS Digital, commented, “The future of digital marketing is no longer about maximizing spend; it is about maximizing the quality and utility of your data. SynapseSync is the solution for the era of Digital Business Transformation (DBT). It moves enterprises beyond fragmented marketing measurement, offering a single, unified data stream that drives measurable business growth, ensures compliance, and fundamentally improves the profitability of every dollar spent on media.”
