LoveChild Masaba has launched its latest campaign that shines a light on the founder, Masaba Gupta.
This quirky campaign offers a playful, tongue-in-cheek look at how Gupta dives into every detail of the brand with the candid voices of her team revealing just how “Ghus Ghus ke” she stays through it all.
As per the brand, Gupta’s attention to detail is evident as she tests lipstick shades and fine-tunes the bestselling serum tint, embodying a truly hands-on approach. Her late-night calls to discuss even the smallest packaging tweaks showcase her commitment to excellence and quality. She is all about the nitty-gritty and the campaign captures the team’s hilarious insights into her relentless pursuit of perfection, and its impact on it.
This campaign is a peek into the delightful chaos and pure passion that fuels every LoveChild product.
Watch the campaign here:
Speaking about the campaign, Gupta said, “I’ve always believed that the best products come from getting your hands dirty and staying as close to the process as possible—literally! For me, creating each product for LoveChild is like creating a little piece of myself. I am obsessed with the details, and my team is too- whether they like it or not! And when it comes to quality, there’s no such thing as too involved.”
Further, Pratik Mukherjee, Brand Head, said, “These are exciting times for LoveChild as we witness unprecedented growth & love from all quarters. The 2 year mark was a right milestone for us to introspect into what we want to be for the consumer as we scale up awareness. “Ghus Ghus ke” crystallises the core brand promise simply in a rather cluttered beauty market.”
To this, Nidhi Laddha, Marketing Head, said, “We instantly resonated with “Ghus Ghus ke” at an idea level as it beautifully captured the quintessential Indian quirk and boldness that LoveChild represents but also got Gupta’s personal unfiltered candidness to the fore. The icing on the cake was to let people in on what goes on in building a Founder led brand.”
