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    unBoxed 2025: Simplifying Advertising Through Innovation

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    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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Home Moment Marketing

Love is in the Air: Brands Celebrating The #MatchMadeInHeaven Trend!

Lights, Camera, Hashtag: Brands Join the #MatchMadeInHeaven Mania as Made in Heaven Season 2 Takes the Stage.

Priyanka Kesarwani by Priyanka Kesarwani
August 6, 2023
in Moment Marketing
A A

As the much-awaited second season of the hit show “Made in Heaven” graces our screens after a four-year hiatus, fans are gearing up for some riveting drama, jaw-dropping moments, and a whole lot of emotions. But it’s not just the viewers who are excited!

and once again, we find a newer, grander Made In Heaven beginning!#MadeInHeavenOnPrime S2, trailer out now!@madeinheaventv @sobhitaD #ArjunMathur @jimSarbh @kalkikanmani @ShashankSArora #ShivaniRaghuvanshi #MonaSingh @ActorVijayRaaz #TrinetraHaldar @IshwakSingh #ZoyaAkhtar pic.twitter.com/JL09eGGTrO

— prime video IN (@PrimeVideoIN) August 1, 2023

It’s not just about soulmates and on-screen couples; companies are taking this opportunity to showcase the magical partnerships they create with their products and services.

Brands, celebrities, and even our favorite snacks are jumping on the #MatchMadeInHeaven bandwagon, sharing their delightful pairings and witty takes to celebrate the show’s return on Prime Video.

Let’s have a look:

Too Yum

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A post shared by Too Yumm! (@tooyumm)

Tata Motors

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A post shared by Tata Motors (@tatamotorscars)

Paytm Movies

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A post shared by Paytm Entertainment (@paytmtickets)

Asian Paints

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A post shared by Asian Paints (@asianpaints)

The Basic Talks

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A post shared by TBT | The Basic Talks (@thebasictalks)

Mad Over Donuts

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A post shared by Mad Over Donuts (@madoverdonuts)

Truly Madly

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A post shared by TrulyMadly (@thetrulymadly)

Spotify India

Roses are red
Violets are blue
Jung Kook’s new song is called Seven
And you and I are like #MatchMadeInHeaven 🥰👉🏼👈🏼

— Spotify India (@spotifyindia) August 1, 2023

Matters Of Movies

Every guy has once gone through this #MatchMadeInHeaven 😂💪🏽 pic.twitter.com/pXdporyB0R

— Matters Of Movies (@MattersOfMovies) July 31, 2023

Kotak Securities Ltd

Now isn’t that something we would all agree on?😉#MatchMadeInHeaven

Disc: https://t.co/mM1sKSDjB8#KotakSecurities #IntradayTrading #Brokerage #ZeroBrokerage #Trading #Investing pic.twitter.com/kl9tXrloRm

— Kotak Securities Ltd (@kotaksecurities) July 31, 2023

The Indian Idiot

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A post shared by The Indian Idiot (@theindianidiot)

Kalki

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A post shared by Kalki (@kalkikanmani)

So, join the celebration and share your favorite #MatchMadeInHeaven moments with the world.

Also Read: Brands Reminded Social Media Audience About The Last Day Of Filing ITR With Creative Posts

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Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

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