Lloyd has unveiled Stunnair Air Conditioner, an addition to its new Luxuria Collection. Showcased in an ad featuring actors Mahesh Babu and Tamannaah Bhatia, Stunnair is an AI powered designer AC with a sliding fascia and mood lighting, blending style with innovation.
Conceptualised by McCann, the ad film showcases the sleek design and cutting-edge features of the Stunnair AC, positioning it as more than just an air conditioner. The engaging narrative unfolds through a playful exchange between Tamannaah Bhatia and Mahesh Babu as they recall a recent get-together. As they flip through photos, they realise that the true showstopper of the evening wasn’t the party itself, but their Stunnair Air Conditioner, which mesmerised guests with its striking design and smart technology.
Stunnair can be controlled through Direct Voice command wherein no WiFi is needed, it can be managed even through smart devices (Such as smart phones, home assistant, ipad and tablets) AI-powered presence detection adapts airflow, while Find Me and Miss Me modes optimise air direction and efficiency.
Supporting the launch is a comprehensive 360-degree campaign across leading channels, digital platforms, print and instore activations.
Rohit Kapoor, EVP – Brand Marcom, Havells India, shared his thoughts on the campaign, stating, “The campaign tells a story of how innovation and design can transform the everyday experience of air conditioning, making Stunnair the true showstopper in any setting. The campaign showcases industry first features in a playful and humorous storytelling style, striking the right balance to convey the product USPs and reinforcing brands premium position. Our collaboration with Mahesh Babu and Tamannaah Bhatia for Stunnair brings our vision to life, combining their star power with a product that truly excels in performance.”
Alok Tickoo, Executive Vice President, Lloyd India, shared his excitement about the launch, stating, “We are proud to introduce the Lloyd Stunnair in the Luxuria Collection—an air conditioner that goes beyond functionality to become a statement piece in any space. Imagine walking into a room where cooling meets design, where an appliance doesn’t just serve a purpose but elevates the entire ambience. The Stunnair embodies this vision with its stunning looks and smart cooling technology. As consumers increasingly seek smarter, more stylish, and energy-efficient solutions, Stunnair represents Lloyd’s commitment to redefining home experiences with innovation and elegance.”
