Aiming to foster local talent and elevate the sporting landscape in Jammu and Kashmir to reach new heights in the world of football, Livpure, has come onboard as the Principal Sponsor of Real Kashmir Football Club (RKFC), bolstering the culture creation of sports and wellness in the country.
Standing for creating wellness, Livpure’s decision to join hands with Real Kashmir as part of its larger mission to create a culture of wellness and sports in the country while also driving a positive change in Kashmir which will inspire the youth through the power of football towards a healthier India, also falls in line with the Government’s initiative to drive sports in India.
Founded in 2016, RKFC has emerged as a beacon of hope and a catalyst for change in the region and with that, the team’s promotion to the prestigious I-League, i.e.- India’s first division football competition, has transformed the sporting culture and community spirit in Jammu and Kashmir.
Hence, this principal sponsorship deal between Livpure and RKFC underscores the brand’s commitment to empowering young athletes and providing them with a platform to showcase their skills on the national stage.
That being said, comprising players from Kashmiri, Dogri, Bengali, Goan, Manipuri, Mizo, Punjabi, Tamilian, Scottish, and African backgrounds, RKFC’s diverse team reflects the club’s commitment to inclusivity and unity.
Livpure’s partnership will further strengthen RKFC’s efforts to increase its fan base and viewership, while also promoting the development of football infrastructure and facilities in the region.
With this sponsorship, Livpure marks a significant milestone in the brand’s commitment to supporting sports and community development initiatives in India. As RKFC continues its journey to greater heights, Livpure will be a steadfast partner, enabling the team to reach new levels of success and inspire the youth of Jammu and Kashmir to dream big and achieve their aspirations.
Commenting on the development, Rakesh Kaul, Managing Director, Livpure, said, “We are thrilled to sponsor Real Kashmir Football Club, a team that has consistently demonstrated its dedication to excellence and has emerged as a potential force in Indian football. This alliance aligns with our vision of fostering local talent & sporting culture in India which give Kashmir & its youth a national level platform. Through our support, we aim to enable RKFC to continue its remarkable journey and represent the region’s passion for football on a national level.”
To this, Arshad Shawl, Co-Owner of Real Kashmir FC, said, “Real Kashmir Football Club is more than just a team; it’s a symbol of hope and a catalyst for positive change in Jammu and Kashmir. Every game that we play is an exercise in rediscovering over selves and aspirations. We want football to change lives in Kashmir and are excited to have Livpure as our sponsor, a brand that shares our vision of empowering young athletes and fostering a vibrant football culture. Together, we will work towards creating new opportunities, inspiring the next generation, and showcasing the talent of our region on the national stage.”
