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Livguard Drives Awareness & Adoption Of Solar & Inverter-Battery With Akshay Kumar In New Campaign

Livguard has unveiled two new television commercials featuring Bollywood actor Akshay Kumar. By leveraging IPL 2025, the brand aims to drive awareness and adoption of reliable solar and inverter-battery solutions across Indian households.

MM Desk by MM Desk
March 25, 2025
in Advertising, Campaigns
A A
Livguard Drives Awareness & Adoption Of Solar & Inverter-Battery With Akshay Kumar In New Campaign

Livguard has unveiled two new television commercials featuring Bollywood actor Akshay Kumar. These films showcase Livguard’s vision of powering the homes of tomorrow with next-generation solar energy and inverter-battery solutions.

The new solar TVC reinforces Livguard’s expertise in precision solar engineering. Alongside solar, Livguard introduces a new TVC showcasing its advanced inverter and battery solutions. The campaigns are driven across live IPL broadcasts and digital platforms, including YouTube.

 

View this post on Instagram

 

A post shared by LivguardEnergy (@livguardenergy)

 

View this post on Instagram

 

A post shared by LivguardEnergy (@livguardenergy)

“At Livguard, our mission is to empower the homes of tomorrow with technology-driven energy solutions that deliver the highest efficiency and reliability. Whether it’s through advanced inverters, AI-powered batteries, or high-performance solar solutions, we are committed to ensuring seamless power for modern consumers. Akshay Kumar also embodies this spirit of precision and purpose, making him the perfect partner for our journey. At Livguard, by continuously innovating, we are not just meeting energy needs, we are creating intelligent, future-ready solutions that make homes and lives smarter, more efficient, and truly connected,” said Rakesh Malhotra, Founder SAR Group.

Homes today are more connected than ever, relying on smart devices, automation, and uninterrupted power, and we are powering the Homes of tomorrow. Our inverters, solar and battery solutions enable a seamless, always-on lifestyle. With innovation at our core, Livguard is future-ready to meet every energy demand. We’ve poured our passion and vision into these films, and we hope you enjoy watching them as much as we enjoyed creating them. Here’s to a future that’s brighter, smarter, and truly connected!” shared Sandhya Biswas, Head of Marketing, Livguard.

Commenting on the campaign, Vasudha Misra, President (Creative), Lowe Lintas said, “Livguard Solar is just one of the ways in which this incredible Indian company is constantly seeking to innovate every detail of our homes. So it was very important for the communication to reflect that same energy and spirit. I believe that Aritra, Nishit and team managed to do just that, precisely, deftly, yet creatively in just 20 seconds. Of course, having a fabulous performer like Akshay Kumar made the task just a tad bit easier.”

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