Live events have emerged as the fastest-growing segment in India’s media and entertainment industry, recording a 44% growth in 2025, according to the FICCI–EY Report 2026.
The segment’s expansion has been driven by increased spending on concerts, ticketed events, weddings, government events, and large-scale religious gatherings such as the Maha Kumbh Mela. Organised live events have seen a sharp rise in demand as consumers increasingly seek experiential and shared entertainment.
The report has highlighted that this growth reflects a broader shift towards experiential consumption, with audiences valuing live, immersive experiences alongside digital content.
At the same time, deal activity in the M&E sector has also gained momentum. The industry has recorded 105 transactions in 2025, marking an 8% increase compared to the previous year.
A significant 73% of these deals have been concentrated in new media segments, particularly digital media and sports, indicating strong investor interest in scalable and high-growth areas.
Excluding large transactions, overall deal value has increased 27% year-on-year, reflecting sustained consolidation and strategic investments across the ecosystem.
The report has projected that live events will continue to expand beyond metro cities, with over 200 large concert days expected annually by 2028, further strengthening its role as a key growth driver for the industry.
