Coca Cola’s current slogan is ‘Taste The Feeling’ but this wasn’t the brand’s constant tagline all these years. Want to know about some of the wackiest slogan the brand has evolved from over the years?
1886: Drink Coca Cola and enjoy it
Sweet, and simple, ain’t it? Turns out, this was actually threatening for the brand.
1939: Whoever You Are, Whatever You Do, think of a good ice cold Coca Cola
Even though this was tempting call to action for most consumers, it sounded negatively forceful which directly impacted the brand.
1941: Coca Cola is Coke
It surely is!
1942: The only thing like Coca Cola is Coca Cola itself
All the competitors, take note.
Here’s a list of all the slogans used by the brand till date,
- 1886 – Drink Coca-Cola and enjoy it.
- 1905 – Coca-Cola revives and sustains.
- 1906 – The great national temperance beverage.
- 1908 – Good til the last drop.
- 1910 – Whenever you see an Arrow think of Coca-Cola[3]
- 1917 – Three million a day.
- 1922 – Thirst knows no season.
- 1923 – Enjoy life.
- 1924 – Refresh yourself.
- 1925 – Six million a day.
- 1926 – It had to be good to get where it is.
- 1927 – Pure as Sunlight.
- 1927 – Around the corner from anywhere.
- 1928 – Coca-Cola … pure drink of natural flavors.
- 1929 – The pause that refreshes.
- 1932 – Ice-cold sunshine.
- 1937 – America’s favorite moment.
- 1938 – The best friend thirst ever had.
- 1938 – Thirst asks nothing more.
- 1939 – Coca-Cola goes along.
- 1939 – Coca-Cola has the taste thirst goes for.
- 1939 – Whoever you are, Whatever you do, think of good ice cold Coca-Cola.
- 1941 – Coca-Cola is Coke!
- 1942 – The only thing like Coca-Cola is Coca-Cola itself.
- 1944 – How about a Coke?
- 1945 – Coke means Coca-Cola.
- 1945 – Passport to refreshment.
- 1947 – Coke knows no season.
- 1948 – Where there’s Coke there’s an ice cold.
- 1949 – Coca-Cola … along the highway to anywhere.
- 1952 – What you want is a Coke.
- 1954 – For people on the go.
- 1956 – Coca-Cola … makes good things taste better.
- 1957 – The sign of good taste.
- 1958 – The cold, crisp taste of Coke.
- 1959 – Coca-Cola refreshes you best.
- 1963 – Things go better with Coke.
- 1969 – It’s the real thing.
- 1975 – Look up, America.
- 1976 – Coke adds life.
- 1979 – Have a Coke and a smile (see also Hey Kid, Catch!)
- 1980 – Coke is it!
- 1985 – America’s real choice.
- 1986 – Red, white & you. (for Coca-Cola Classic)
- 1986 – Catch the wave. (for New Coke)
- 1987 – Can’t beat the feeling!.
- 1990 – Can’t Beat The Real Thing.
- 1993 – Always Coca-Cola.
- 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
- 1998 – Coca-Cola always the real thing! (UK)
- 1999 – Enjoy. (also used in the UK)
- 2001 – Life tastes good. (also used in the UK)
- 2003 – Real. (also used in the UK)
- 2005 – Make It Real. (also used in the UK)
- 2006 – The Coke Side of Life (also used in the UK)
- 2009 to 2015 – Open Happiness
- 2016 – Taste The Feeling
It is perhaps one of the few brands in the world that has changed its slogans so frequently. Which tagline do you think is most suitable for the brand’s image?
Source: MyRecipes
Also Read: Marketing Lessons To Learn From 5 Best Slogans By Brands
