Santosh Hegde, who had been associated with Abhay Hanjura and Vivek Gupta-led consumer food company Licious as VP-Marketing from January 2022 to July 2024, has now joined global visa company- Atlys as its new Head of Marketing.
Announcing the development on LinkedIn, he mentioned, “Career Update 🚀 I’m excited to announce that I’ve joined as the Head of Marketing at Atlys ✈ Naam to suna hi hoga😬 In the last decade, I’ve believed in making choices where my passion intersects with my profession. Firm believer of the adage -’If you love what you do, you will never work another day in your life’. From exploring marketing in the exhilarating world of sports & entertainment at Disney+ Hotstar to the deeply immersive space of food at Licious, now I am all buckled up, for my next adventure in the exciting space of travel tech – With Atlys!”
“Anyone who knows me, knows my penchant for travel. And having gone through a whole range of experiences prepping for my trips, I totally resonated with Atlys’s purpose of resolving all anxieties and uncertainties pertaining to travel. Mohak & his band of mavericks have already build a mind blowing product, which I personally used to get a visa for one of my recent trips. In my discussions with him, the intent to invest in building a generational brand and the conviction to deliver a world-class customer experience in an incredibly complex value chain with multiple intermediaries, stood out. In a sensitive business like international travel, the margins between delight & despair can often be wafer thin – Customer obsession isn’t just a buzzword, it has to become a way of life. All set for my first tryst with Travel tech!” he added.
Furthermore, he also mentioned, “Two other firsts for me – I am looking forward to the experience of working in a fairly early stage startup (and thus exploring the wide canvas to learn from and operate in, as against being bound to a particular role & function) AND living in Delhi-NCR, a place that has always intrigued me as a case study in extremes 😃”
Before joining Licious in January 2022, Hegde was associated with Hotstar (now Disney+ Hotstar) for more than three-and-a-half years. He joined the OTT major as Senior Manager- Brand Development and User Growth in June 2018 and was elevated to the role of Associate Director- Brand Development and User Growth in January 2020 before assuming the position of Director- Brand Marketing.
Prior to that, he was working with Marico for about seven years across a slew of roles. During his time at the FMCG major, he served the role of Brand Manager- Parachute Master Brand from May 2017 to May 2018, Brand Manager- Parachute Value Added Hair Oils and Brand Manager- Activation from June 2014 to May 2015.
He joined the company as Management Trainee in June 2011 and advanced to the role of Area Sales Manager- North East Region in June 2012 and Area Sales Manager- Bengal South in April 2013.
