Levi’s has introduced its latest campaign, Easy in Levi’s, featuring global brand ambassador Diljit Dosanjh. The campaign highlights the growing trend of relaxed and loose-fit denim.
As part of the campaign, Levi’s is launching three new fits: 555™ Relaxed Straight, a straight-leg design for everyday wear; 568™ Loose Straight, a ’90s-inspired relaxed fit; and 578™ Baggy, an oversized style reflecting streetwear aesthetics.
The campaign showcases Diljit Dosanjh in a series of montage films, capturing him in his element, emphasizing comfort and ease in Levi’s Loose Fits.
Link to the campaign:
Amisha Jain, Managing Director and SVP at Levi Strauss & Co. for South Asia, the Middle East, and Africa, stated that the campaign responds to the increasing demand for relaxed silhouettes that combine style with comfort.
