Dominating the wins from India in ONE Asia Creative Awards 2024, celebrating the best creative work of the year from across APAC, are two of India’s leading creative agencies’ Mumbai office- Leo Burnett and Ogilvy India.
Of the 16 wins from India, it was Leo Burnett India Mumbai which won 1 Gold, 3 Silver, 1 Bronze, 3 Merits and the only Green award, and Ogilvy India Mumbai which picked up 1 Gold, 4 Silvers, 2 Bronze, and 1 Merit.
The complete list of India’s award winners in ONE Asia 2024, part of The One Club for Creativity, is as follows.
- Gold:
- Disney Star Mumbai with Gyasi Mumbai and Star Hopper “Words Of Pride” for Disney Star in Cultural Driver, Multicultural Impact
- Leo Burnett India Mumbai “Turf Finder” for Gatorade in Creative Use of Data, Targeting
- Ogilvy India Mumbai “Vi Human Network Testing Network” for Vodafone Idea in Creative Use of Data, Innovation
- Silver:
- Leo Burnett India Mumbai “Bring Back 2011” for Oreo in Creative Effectiveness, Consumer/Brand
- Leo Burnett India Mumbai “Turf Finder” for Gatorade in Creative Use of Data, Innovation
- Leo Burnett India Mumbai “Turf Finder” for Gatorade in Direct Marketing, Digital & Online
- Ogilvy India Mumbai with Hindustan Unilever, Rapport Outdoor Advertising Mumbai and Absolute Productions Mumbai “Megh Santoor” for Brooke Bond Taj Mahal in Experiential & Immersive, Experiential Audio
- Ogilvy India Mumbai with Hindustan Unilever, Rapport Outdoor Advertising Mumbai and Absolute Productions Mumbai “Megh Santoor” for Brooke Bond Taj Mahal in Out of Home & OOH Craft, Experiential & Installations Interactive
- Ogilvy India Mumbai “Vi Human Network Testing Network” for Vodafone Idea in Online & Mobile & Craft, Craft – Creative Use of Data
- Ogilvy India Mumbai “Erase Valentine’s Day” for Cadbury 5 Star “Erase Valentine’s Day” in Public Relations, Events & Experiential
- Bronze:
- Disney Star Mumbai with Gyasi Mumbai and Star Hopper “Words Of Pride” for Disney Star in Brand-Side/In-House, Campaigns for Good
- Leo Burnett India Mumbai “Spotify Feel The Music” for Spotify India in Creative Effectiveness, Consumer/Brand
- LoudMouth Film Mumbai “Zaheerabad” for Mahindra Rise in Moving Image/Sound Craft & Production, Cinematography
- Ogilvy India Mumbai with Hindustan Unilever, Rapport Outdoor Advertising Mumbai and Absolute Productions Mumbai “Megh Santoor” for Brooke Bond Taj Mahal in Moving Image/Sound Craft & Production, Innovation
- Ogilvy India Mumbai with ITC Limited “Hand Wash Legend” for Savlon Swasth India Mission in Social Media, Influencer Marketing
- Green:
- Leo Burnett India Mumbai “Water Sustainability Score” for Aquakraft
Overall in ONE Asia 2024, Colenso BBDO Auckland, working with Nexus Studios London, was awarded Best of Show for “Adoptable. By PEDIGREE.” on behalf of Mars.
This year’s ONE Asia jury, made up of leading creatives from 14 countries across APAC, selected Best of Discipline winners in 10 disciplines, as follows:
- Branded Entertainment: Choojai and Friends Bangkok with Chao Toe Co., Ltd. Bangkok and Phenomena Co.,Ltd. Bangkok “Sammakorn NOT Sanpakorn” for Sammakorn Public Co. Ltd.
- Creative Use of Data: Dentsu Digital Inc. Tokyo with Platinum, Inc. Tokyo and Taiyo Kikaku Co. Ltd. Tokyo “SATO 2531” for Asuniwa/Think Name Project
- Creative Use of Technology: Colenso BBDO Auckland with Nexus Studios London “Adoptable. By PEDIGREE.” for Mars
- Direct Marketing: Colenso BBDO Auckland with Nexus Studios London “Adoptable. By PEDIGREE.” for Mars
- Design: Ogilvy Malaysia Kuala Lumpur with WPPCP Singapore, Ogilvy Singapore and Ogilvy PR Singapore “A Million Logos” for Colgate
- Experiential & Immersive: Leo Burnett Taiwan Taipei with Fish Film Productions Taipei “Paper Organs” for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
- IP & Product Design: Ogilvy Singapore “Transition Body Lotion” for Unilever/Vaseline
- Out of Home & Out of Home Craft: Colenso BBDO Auckland with Nexus Studios London “Adoptable. By PEDIGREE.” for Mars
- Print & Promotional & Craft: Cheil Hong Kong “The Touch Annual Report” for Orbis
- Public Relations: Dentsu Digital Inc. Tokyo with Platinum, Inc. Tokyo and Taiyo Kikaku Co. Ltd. Tokyo “SATO 2531” for Asuniwa/Think Name Project
This year’s ONE Asia Sustainable Development Goals (SDG) award, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:
- Dentsu Digital Inc. Tokyo with Platinum, Inc. Tokyo and Taiyo Kikaku Co. Ltd. Tokyo “SATO 2531” for Asuniwa/Think Name Project
- Leo Burnett Taiwan Taipei with Digitas Taiwan Taipei, Fugu Fish Creations Taipei and Starcom Taiwan Taipei, “Hear My Last Wish” for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
A total of 29 Gold, 32 Silver, 45 Bronze, and 51 Merits were awarded this year to agencies and brands in 13 countries and regions across APAC.
The complete list of ONE Asia 2024 winners can be viewed here.
ONE Asia winners are also included in The One Club’s Global Creative Rankings, to be announced in early January 2025. That comprehensive ranking combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country.
That being said, winning agencies, brands, production companies, and individuals which are included in the ONE Asia Creative Rankings are slated to be announced shortly.
“ONE Asia has established itself as the premiere awards for the region because it’s about more than just recognition. It’s about celebrating the vast range of creative excellence that spans APAC. It’s a testament to the incredible talent, innovation, and cultural depth that thrives in the region,” said Kevin Swanepoel, CEO, The One Club.
To this, Tay Guan Hin, the newly appointed APAC Regional Director at The One Club for Creativity, added, “ONE Asia places the spotlight on APAC’s bold, innovative ideas as one creative community. This year’s work shows how powerful ideas can reshape how we see the world, break down cultural barriers, and spark real social change. At their best, these ideas make complex issues feel relatable, turn challenges into opportunities, and leave a lasting mark on people everywhere.”
