Leo Burnett India, part of Publicis Groupe India, has appointed Anirban Roy, who had been associated with Wieden+Kennedy India as Head of Strategy for the last one-and-a-half years, as its new Chief Strategy Officer.
In his new role, he will report to Amitesh Rao, CEO, Leo Burnett– South Asia.
Prior to joining Wieden+Kennedy India in October 2022, Roy served the role of VP and Head of Planning (Delhi) at McCann Worldgroup from September 2021 to September 2022.
Before that, he was associated with Ogilvy for more than five years. He joined them as SVP and Head of Planning (Ogilvy One) in August 2016 and was elevated to the role of Head of Strategic Planning (South) in April 2018.
Prior to Ogilvy, Roy also served as Head of Strategy at Silver Machine Digital Communications for a period of more than one-and-a-half years, starting January 2015.
In the past, he was also associated with Saatchi & Saatchi and Bates CHI&Partners.
Commenting on his appointment, Roy, Chief Strategy Officer, Leo Burnett India, said, “Leo Burnett is a remarkable brand which has steadily built a pool of top tier talent, creative momentum and has earned a reputation for doing award winning work that moves the market. These ingredients, along with the stellar leadership team & the enviable client roster is what drew me to Leo Burnett. I am excited to see what we can do together to unlock fame and growth for the brands we serve.”
To this, Amitesh Rao, CEO, Leo Burnett, South Asia, added, “The appointment of Anirban is a significant milestone for the agency as it brings together cohesive strategic leadership to Leo Burnett which will play a critical role in our growth ambitions. Anirban brings a wealth of experience, great leadership acumen and a tenacious commitment to excellence which will not only benefit our existing brand partners but help us drive our new business growth plans. He has a proven track record of success, and I am sure that given our diverse set of brands, partnered with his expertise, will set the bar high for the future.”
Rajdeepak Das, CCO, Publicis Groupe, South Asia and Chairman, Leo Burnett, South Asia, also mentioned, “What sets Leo Burnett India apart is our approach to creativity – which has always been rooted in people and purpose. Anirban’s appointment reinforces our commitment to our strategic approach to creativity. I would like to welcome Anirban to the Leo Burnett family.”
