Formula 1 and Lenovo have renewed their partnership, which will see the technology giant elevated to a global partner in a multi-year deal starting in early 2025. As part of the deal, Motorola, a subsidiary of Lenovo Group, will become the global smartphone partner of F1.
As per the release, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions, and services to support the delivery of Grands Prix at track and remotely. Under the agreement, the tech giant will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.
Since 2022, Lenovo technology has been at the heart of F1’s operations as an official partner. Through its on-site high-performance computing (HPC) solutions, servers, and edge devices, Lenovo has been supporting F1 in the delivery of its broadcast product.
Lenovo provides F1 staff with high-quality hardware, including laptops, desktops, workstations, monitors, tablets, and Motorola smartphones. This equipment enables them to create engaging, personalised content for F1’s fans.
Furthermore, Lenovo’s asset recovery service aligns with F1’s broader sustainability goals, including reducing emissions and achieving Net Zero by 2030. This service ensures that retired computing hardware is recycled responsibly, in both socially and environmentally conscious ways.
In recent years, F1 has seen popularity, with increased television audiences, record attendance, and fan engagement across all platforms. Both F1 and Lenovo are dedicated to sustainability and advancing next-generation technologies, such as Lenovo’s AI-powered PCs, AI-driven Motorola smartphones, and cutting-edge AR/VR solutions.
Through direct collaboration between F1’s technical teams and Lenovo’s centres of excellence, highly innovative solutions are being found to a variety of challenges, such as the use of onsite and edge compute AI solutions to improve operational efficiency during live F1 broadcasts, as per the company.
Stefano Domenicali, CEO and President, F1 said, “I am delighted that Lenovo will become a global partner of Formula 1. Since joining the sport Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.”
Yang Yuanqing, Chairman and CEO, Lenovo, said, “We are thrilled to elevate our partnership to the next level by becoming a global partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.”
Luca Rossi, President of Intelligent Devices Group, Lenovo, said, “When we embarked on our journey with F1 three years ago, we knew they were the right partner for Lenovo as our brand values seamlessly aligned for a smarter, faster, and more sustainable future. Seeing our high-performance technology implemented across every level of the F1 organisation fills us with pride, and our close collaboration together has just begun. We look forward to taking our partnership to newer heights and continue having Lenovo’s AI-ready hardware, as well as our solutions and services, transform and benefit the fan experience worldwide.”
