Ledure, one of India’s growing LED lighting brands, has signed Bollywood actor Ranbir Kapoor as its brand ambassador. The collaboration has marked a strategic step in the company’s bid to expand its national footprint, strengthen brand resonance, and build a wider consumer base.
The partnership has aimed to align Ledure’s growth ambitions with Kapoor’s mass appeal and versatility, reinforcing the brand’s positioning in India’s competitive electrical industry. The company has also stated its intention to build a stronger retail and distribution network nationwide and achieve significant growth by 2027.
The association has reflected a shared focus on innovation, quality, and reliability, values that both the brand and the actor represent.
Speaking on the announcement, Ankit Gupta, Director, Ledure Lightings, said, “We are very excited with this current development and whole-heartedly welcome Ranbir into the Ledure family.”
He added, “Ranbir, himself is a powerhouse of talent and is among the most admired stars in the country. His charm, versatility, and mass appeal make him the perfect choice to represent Ledure. We are confident this collaboration will accelerate our journey of strengthening Ledure’s presence across India and further consolidate our place in the competitive electrical market.”
Ranbir Kapoor said, “I am thrilled to collaborate with Ledure, a brand known for its innovation and quality products. Lighting plays an integral role in shaping our daily lives, and Ledure’s ethos of delivering excellence aligns closely with my own values. I believe this partnership will be a fruitful one, and together we will illuminate many more homes and spaces across the country.”
