Leads Brand Connect has appointed Puneet Chhabra as Business Head for Amazonika Mundi India. In his new role, he has been made responsible for driving the brand’s overall revenue growth and business operations in the Indian market. Leads Brand Connect has held the exclusive sales, marketing, and distribution rights for Amazonika Mundi India in the country.
Chhabra has brought three decades of experience in the food and beverage industry. He has been tasked with leading Amazonika Mundi India’s sales and marketing communications across HoReCa, Food Service, B2B, Modern Trade, and Online channels. He has also been assigned responsibility for product innovation across Ready to Cook, Ready to Eat, and Ready to Drink categories.
Prior to joining Leads Brand Connect, Chhabra has held leadership positions at Kohinoor Foods, Amira G Foods, Miraya International, AAA Foods, Borges India, and Lavazza (Fresh & Honest Café). He has also managed P&L and prepared strategic business models with The Taj, ITC, Oberoi, Marriott, Accor, IHG, Jubilant Foodworks, Impresario, Massive Restaurants, Walmart India, Reliance Mart, and Spencer’s. His areas of specialisation have included team building, market mapping and expansion, and B2B/OEM partnerships.
Richa Khandelwal, Founder and Managing Director, Leads Brand Connect, said: “We are extremely delighted to have Puneet on board as Business Head for Amazonika Mundi India. Puneet will be using his rich experience of 30 years to drive the Sales & Marcom for the entire range in local HoReCa, Food Service, B2B, MT & Online markets and will handle the topline. Puneet’s experience in channel depth and commercial leadership is the ideal combination that is needed to fuel Amazonika Mundi’s growth in India strategy. His experience across institutional, retail and digital channels will be instrumental in making our range a staple for discerning kitchens and food businesses across the country.”
Puneet Chhabra said: “We are living in times when food preferences of our people are changing as they look for healthy and sustainable options. Amazonika Mundi perfectly sits in this intersection and represents an exceptional opportunity. Over the last six years, Amazonika Mundi has been carefully built as a brand in Brazil that offers superior product and premium food experiences. I am looking forward to bring this experience to India and unlock the full potential of this portfolio across institutional, retail and digital channels.”
