Laxmipati Sarees has announced actor Rashmika Mandanna as the new face of the brand. The partnership kicks off with a nationwide campaign launching across TV, digital, print, and outdoor platforms.
The campaign will also run during the premiere of Kyunki Saas Bhi Kabhi Bahu Thi, airing tonight on TV and JioHotstar.
Link to campaign:
Rashmika Mandanna said, “Sarees carry so much more than just fabric — they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear — light, vibrant, and full of elegance. I’m so happy to be associated with a brand that brings heritage to life with such effortless style.”
Sanjay Sarawagi, Managing Director, Laxmipati Sarees, said, “For four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Our vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Her grace and authenticity reflect everything our brand aspires to be.”
Manoj Sarawgi, Director, Laxmipati Sarees, said, “This is a proud moment for us. Rashmika brings not just star power, but a natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.”
Rakesh Sarawagi, Director, said, “Rashmika brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati’s appeal. Through this campaign, we’re not just showcasing sarees—we’re narrating the story of the modern Indian woman who embraces tradition with confidence and joy.”
Shreyansh Baid, Founder, Shreyansh Innovations, said, “This was a special campaign to craft. Laxmipati’s sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.”
