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Lava MD Sunil Raina Calls Out JioHotstar Over ‘#ProudlyIndian’ Tagline Use

Sunil Raina says the slogan has been registered and used by Lava for five years, while JioHotstar began operations in February 2025.

MM Desk by MM Desk
August 6, 2025
in Media
A A
Lava MD Sunil Raina Calls Out JioHotstar Over ‘#ProudlyIndian’ Tagline Use Lava International, Sunil Raina, JioHotstar, #ProudlyIndian, tagline dispute, LinkedIn post, intellectual property, branding conflict, trademark registration,

Lava International Managing Director Sunil Raina has alleged that JioHotstar is using the mobile company’s registered tagline, “#ProudlyIndian.”

In a LinkedIn post, Raina said, “We created the hashtag #ProudlyIndian tagline nearly five years ago and had it registered. Recently, I noticed JioHotstar using the same tagline”.

“I’m surprised that a company of their size and reputation would lack originality in this way,” Raina added.

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