Lauritz Knudsen Electrical and Automation has launched its latest campaign, Powering a Non-Stop India, in partnership with Saatchi & Saatchi India. The campaign has featured Mumbai Indians players Hardik Pandya, Rohit Sharma, and Suryakumar Yadav, leveraging the brand’s association as the team’s Principal Partner to build visibility and recall.
The film has highlighted Lauritz Knudsen’s role in keeping India connected and moving, across hospitals that run round the clock, factories that continue production, and households that remain seamlessly powered. The brand has been positioned as a reliable partner in driving the country’s progress and as a leading name in switchgear.
The campaign has gone live across multiple platforms to bring the brand’s story closer to everyday consumers.
Rajat Abbi, Vice President- Marketing, Greater India, Schneider Electric, said, “Empowering bold and future-ready operations is at the heart of what we do through campaigns that resonate with our consumers. In that spirit, the ‘Powering a Non-Stop India’ campaign creatively captures how Lauritz Knudsen powers resilience, from hospitals to homes, reinforcing the brand’s pivotal role in driving India forward, non-stop.”
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, said, “When you have three giants from the cricketing world and a giant in the Electrical and Automation space, it makes for a film that rises above the ordinary. Much like Lauritz Knudsen itself, the film moves nonstop and seamlessly through various verticals and scenarios capturing how the brand works smartly to power a nonstop India. It has been a delightful experience to work on this campaign.”
Atin Wahal, Executive Director, Saatchi & Saatchi India, added, “Our partnership with Lauritz Knudsen goes beyond campaigns. We are here to build the brand’s narrative. This campaign represents the spirit of what Lauritz Knudsen really stands for. It is the foundation for defining the brand’s voice, purpose, and relevance in today’s market. The work we’re doing now reflects the trust Lauritz Knudsen has placed in us.”
