In a significant move in the Indian kids’ care segment, KT Kids, the children’s haircare brand, has signed Kareena Kapoor Khan as its brand ambassador. The association brings together a collaboration, blending glamour and credibility with the playfulness of the character SpongeBob SquarePants in a category that is new to the Indian market.
KT Kids has established itself as a trusted name built for safe, clinically-tested haircare solutions and designed specifically for children. The brand brings premium quality into kids’ daily routines while making the experience fun and engaging. Its SpongeBob SquarePants line of shampoos, serums, and protein creams add an element of joy, colour, and international character appeal, creating a category unlike anything parents and kids have seen before.
This partnership brings together SpongeBob SquarePants and Kareena Kapoor Khan, combining global entertainment with Bollywood influence. KT Kids becomes the first brand in India to link international characters with a Bollywood figure in the children’s haircare category. The campaign aims to connect with both parents and children, making daily routines more enjoyable and confidence-building.
Sharing her excitement, Kareena Kapoor Khan said, “I am delighted to be associated with KT Kids, a brand that truly understands the needs of children and parents today. As a mother, I know how important, safe and effective products are for kids, and KT Kids’ haircare range delivers just that – with a fun twist that kids absolutely love with the haircare range being age specific for boys and girls. I am excited to be part of this journey.”
Speaking of the association, Dhruv Sayani, Founder, KT Kids said, “With Kareena Kapoor Khan as our brand ambassador, KT Kids is taking a bold leap towards redefining the future of kids’ hair care in India. Together with our SpongeBob SquarePants line, we are building a movement that goes beyond grooming – it’s about creating trust, fun, and aspiration for every child.”
