KT Kids, the children’s personal hair care brand, has launched its new national TVC featuring brand ambassador Kareena Kapoor Khan. The film has portrayed the unfiltered bond between a mother and her child, celebrating everyday moments filled with love, laughter, and care.
The campaign has positioned KT Kids as “A Mother’s Trusted Choice”, focusing on emotional storytelling and the brand’s promise of gentle, science-backed care. Kareena’s portrayal has reflected her real-life approach to motherhood, emphasizing conscious and safe parenting choices.
The film has showcased scenes of daily family life, from playful bath times to quiet hugs, illustrating how KT Kids has become an essential part of parenting routines. The visuals have also highlighted the brand’s philosophy of purity, safety, and affection, while subtly featuring its range of shampoos and conditioners.
KT Kids has also introduced its new SpongeBob SquarePants packaging through this campaign, adding a fun, child-friendly touch designed to make bath time more engaging. With this launch, the brand has continued to strengthen its commitment to safe, clinically tested, and pediatrician-approved products free from harsh chemicals such as parabens, sulfates, silicones, and sodium chloride.
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Kareena Kapoor Khan said, “This campaign truly resonated with me as a mother. It beautifully captures the real, everyday moments that every parent experiences—the messy, the fun, and the magical. KT Kids makes those moments easier, giving parents the confidence to care for their children with love and without compromise.”
Dhruv Sayani, Founder of KT Kids, said, “With this TVC, we wanted to celebrate the raw, real side of motherhood: the laughter, the mess, and the magic. Kareena’s warmth and authenticity made the story come alive in a way that every parent can relate to. At KT Kids, our mission has always been to create products that parents can trust, knowing they’re giving their children the safest and gentlest care possible.”
