As it looks out for a ‘disruptor’ partner to lead the next generation of financial communications in the country, Kotak Mahindra Bank has floated an RFP inviting digital creative agencies.
With a focus on engaging, fresh, and digitally native content, the BFSI major is looking for a partner who not only brings bold and innovative ideas but makes financial services more accessible, relatable, and impactful in today’s digital landscape.
Commenting on the same, Kedarswamy Ravangave, Executive Vice President – Marketing, Kotak Mahindra Bank, said, “Kotak’s vision is to reshape finance communication to be bold, data-driven, and digitally relevant for today’s Indian consumer. We are looking for a partner who not only aligns with this vision but who can push the boundaries of traditional BFSI communication through creative, trend-driven, and innovative digital strategies. This is more than an RFP—it’s a chance to lead the way in how finance is communicated and engaged with in India.”
As per Kotak, agencies with expertise in the following key areas should make their submission:
- Digital Innovation: Pioneering new ways to engage customers through dynamic digital platforms that bring a fresh energy to finance.
- Social Media Relevance: Creating strategies that make financial services resonate on social media, transforming finance into a relatable part of daily life.
- Creative Content: Developing compelling, boundary-pushing narratives that stand out and make finance communication engaging, current, and inspiring.
That being said, the brand has also pointed out the following requirements for interested agencies to submit as part of the entries:
- Vision for Digital Marketing: A forward-thinking perspective on the future of digital marketing in BFSI, aligning with Kotak’s mission to make finance relevant and exciting for aspirational Indians.
- Credentials Deck: A creatively curated portfolio showcasing work that demonstrates innovation, especially in BFSI or other relevant sectors.
- Case Studies: Successful campaign examples, with a focus on data insights, strategic creativity, and digital engagement that breaks traditional molds.
“Submissions should be sent to [email protected] by [22/11/2024]. Shortlisted agencies will be invited to pitch their concepts in person. This RFP represents a unique opportunity to set new standards in digital engagement and content creation for the financial industry in India,” the brand mentioned in a press note.
