Kolkata Knight Riders (KKR) has launched its #ShahoshiRani initiative, alongside the 8th edition of Knight Golf at The Royal Calcutta Golf Club (RCGC).
#ShahoshiRani pays tribute to women demonstrating exceptional courage in challenging circumstances. This initiative integrates several impactful pillars: Play It Forward, Skill Up For Equality, and the Vidushee Programme, with beneficiaries from each celebrated at the event.
The initiative reflects KKR’s dedication to creating social impact through sports and empowerment, aiming to amplify extraordinary women’s voices while promoting inclusivity. By connecting #ShahoshiRani with Knight Golf, KKR united team management, players, and supporters for community engagement.
The event was made possible through support from Principal Donor Sugam Homes, Associate Partner Hedonne, and Apparel Partner Athletic Drive.
The initiative addresses three critical areas: upskilling women from underserved communities in tailoring and beauty services for financial independence; providing sports programs with mental health support to rural girls and children in rehabilitation homes; and training tribal girls as community educators who now teach first-generation learners in remote villages.
All proceeds from Knight Golf will support the Meer Foundation and related initiatives focused on empowering women facing adversity.
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Venky Mysore, CEO of Kolkata Knight Riders, said, “The #ShahoshiRani initiative exemplifies KKR’s values beyond cricket. By celebrating these remarkable women alongside Knight Golf, we’re reinforcing our commitment to meaningful social change.”
Binda Dey, CMO of Knight Riders Sports, added, “This initiative embodies the strength, hope, and resilience we witness in women daily. Through #ShahoshiRani and events like Knight Golf, we leverage sports and storytelling to generate meaningful community impact.”
“When we were ideating for this campaign, we realised KKR’s ‘Korbo, Lorbo, Jeetbo’ philosophy isn’t limited to cricket, but applies brilliantly outside the field as well. And when we heard the inspiring stories of these young girls and women, their bravery and never-give-up attitude stood out. If KKR’s men are ‘Knights’ in the game, these girls and women are the true ‘Queens’ in real life. Thus, the idea of Shahoshi Rani (Brave Queen) was born,” revealed Ram Cobain, Chief Creative Officer, Mullen Lintas
