Knya has released its latest brand film titled ‘Bilkul Doctor Lag Rahi Hain’, as a tribute to the people behind the profession.
The film tells a familiar story of many humans in the medical community. Through the lens of a mother and daughter, it traces how care travels across time. From childhood roleplay to real-life responsibility. As a child, the daughter hands her doctor-mother candies as medicine. Years later, she returns, grown up and in scrubs, carrying both real medicine and those same candies. A full-circle moment. Not of celebration, but of reflection. It aims to anchor Knya’s wider #StillHuman initiative.
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“We’ve always believed that our role at Knya is small but meaningful. Doctors aren’t defined only by what they do, but by what they carry silently. The long shifts. The missed milestones. The emotional toll. This film is for them. A pause. A thank you,” says Vanshika Kaji, Co-Founder of Knya.
