Knya, a medical apparel brand, has launched its first-ever brand film titled “More Than Scrubs, A Beginning”, paying a tribute to the spirit, resilience, and emotional strength of medical professionals across the country.
The film centers around a moving narrative that highlights the journey of a mother who is also a dedicated doctor. After returning home from a long shift, she is greeted by her young daughter, who admires her mother’s strength and dreams of following in her footsteps.
In a good gesture, the mother sews a miniature scrub for her daughter—an act that becomes a symbol of love, hope, and legacy. Years later, the daughter, now a doctor, proudly wears a scrub made by Knya, continuing the tradition of care and compassion.
The brand film marks a strategic step in Knya’s larger mission to connect with the healthcare community not just as customers, but as partners. Beyond apparel, Knya also offers essential medical tools .
“More Than Scrubs, A Beginning” is more than a campaign—it’s a celebration of the quiet moments, personal sacrifices, and enduring inspiration that define the lives of healthcare workers.
Commenting on the launch, Vanshika Kaji, Co-Founder of Knya, said, “Creating this film was a significant move for us as a brand. While we’ve always focused on providing the best apparel for healthcare professionals, this film was about connecting with them on a much deeper emotional level. We wanted to move beyond just showcasing our product and focus on the love, dedication, and legacy that healthcare professionals carry with them.”
