Metaman, a men’s jewellery brand founded in early 2022 by Harsh Maskara and Anil Shetty, acquired Drip Project in 2023 to expand its offerings of affordable products for Gen Z. Specialising in jewellery exclusively designed for modern Indian men, the brand has recently reimagined its premium perfume range with the support of Indian International Cricketer KL Rahul, who has joined as both a brand ambassador and investor.
Rahul, who believes in supporting and investing in meaningful projects for young Indians, has now invested an undisclosed amount in ‘Drip Project’s’ premium perfume range, reimagined as ‘Metaman’.
As per the brand, Rahul, as the brand ambassador, embodies the essence of Metaman’s exquisite perfumes, crafted with the highest quality to make a lasting impression on any occasion for those who value refinement and elegance. This new fragrance exemplifies Drip Project’s commitment to delivering high-end products with timeless appeal, tailored to suit diverse tastes and preferences globally, the brand clarified.
The brand highlighted that Rahul believes in supporting and investing in projects for young Indians. As the brand ambassador, he embodies the essence of the brand’s exquisite perfumes, crafted with the highest quality to make a lasting impression on any occasion for those who value refinement and elegance.
Recently, the cricketer also invested an undisclosed amount in an AI-powered company ‘Flam’ for their latest innovation, an MR product that offers new ways for fans to interact with celebrities. As an avid investor, the cricketer has backed companies and projects like Boldfit, XYXX, Hyugalife, 4Cast, and Players Fund.
Talking about his association with the brand, Rahul, said, “These are areas I’m truly passionate about. That’s why I’m involved in health, wellness, sports, and fashion—these have always interested me. I’ve chosen to enter spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting, this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment. Plus, it’s been enjoyable to explore something outside of cricket, and I’ve enjoyed it so far.”
On this appointment, Maskara said, “KL Rahul has been an investor in Metaman Brands and The Drip Project from the beginning. Seeing the growth we’ve made over the past two years since he invested—from starting at zero to reaching where we are today—he’s been part of the journey. When I introduced the idea of expanding The Drip Project into the fragrance market and re-launching Metaman, he showed immediate interest. The fragrance is something very close to his heart; he’s always picking up perfumes at duty-free shops while travelling, which resonated with him. After numerous endorsements, he wanted to create something of his own, making this the perfect opportunity.”
