KidZania has appointed Piyush Patkie as Head (West) – Strategic Brand Partnerships. In her new role at KidZania, Patkie will lead the revenue and brand partnership’s function, with a focus on forging innovative collaborations with brands, expanding sponsorship opportunities, and creating impactful experiential marketing solutions that resonate with both children and parents.
With over 15 years of experience in the media and entertainment industry, Patkie brings a strong track record in brand solutions, integrated sales, sponsorships, and digital innovations. She has worked with leading organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi, where she successfully spearheaded large-scale branded content campaigns, IP sponsorships, and 360° marketing solutions.
Recognised for her strong industry relationships and ability to build impactful partnerships, Patkie has collaborated with diverse sectors including FMCG, BFSI, retail, telecom, lifestyle, and consumer tech. At KidZania, her vision is to create innovative, immersive, and meaningful brand integrations that enhance the overall experience while opening up sustainable business opportunities.
Speaking on the appointment, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said: “We are excited to welcome Patkie to the KidZania leadership team. Her rich experience and solution-driven approach make her an ideal fit to drive our brand partnerships agenda forward. With her expertise, we look forward to unlocking new growth avenues and strengthening KidZania’s positioning as a unique experiential platform for brands.”
Expressing her excitement, Patkie, Head (West) – Strategic Brand Partnerships, KidZania India, shared: “I’m thrilled to join KidZania at such an exciting juncture. As a brand that seamlessly blends learning with fun, it offers incredible opportunities for innovative and meaningful brand integrations. Transitioning from a rich background in media, I’m eager to leverage my experience in brand storytelling and partnerships to build impactful collaborations that create value for our partners while delivering memorable experiences for children and families.”
