Khetika has unveiled its new festive digital campaign, ‘Acchai Se Farak Padta Hai’, capturing the spirit of Diwali through a simple yet moving story about gratitude and empathy.
The film has depicted a modern Indian household during Diwali preparations, where children enact the Ramayan while the house help, Shabari, prepares kheer with Khetika dry fruits. A tender exchange between the child and Shabari has prompted a realization for the mother, that true celebration lies not just in rituals but in recognising the people who make those moments possible. The scene has been anchored in Khetika’s message that acchai, or goodness, is what truly enriches festive traditions.
With this film, the brand has aimed to extend its message of mindful and heartfelt celebrations across households in India. The digital film has been executed by The Luminant Media.
Speaking on the launch of the campaign, Dr. Prithwi Singh, CEO, Khetika, said, “This digital film is deeply personal to us because it mirrors what Khetika stands for — purity, honesty, and inclusivity. With ‘Acchai Se Farak Padta Hai,’ we wanted to remind people that true celebrations go beyond rituals and decorations. Just as our preservative-free dry fruits add goodness to something as simple as kheer, choosing kindness and gratitude brings depth to our relationships and traditions. We hope the campaign inspires people to celebrate with authenticity and goodness this festive season.”
