KFC has launched its new Epic Savers offer, giving customers a combo of 7 Boneless Chicken Strips and 2 Hot and Crispy Chicken pieces for Rs 299. The campaign has sparked a social media frenzy, with netizens looping the phrase 9 for 299 and sharing memes, reactions, and parodies across platforms.
The commercial, which is already turning heads online, opens with actor Mrunal Thakur at a KFC counter. When informed of the unbelievable deal, she lets out a scream of joy—only to faint dramatically from the “epicness.” Enter Danish Sait, playing his Ramamurthy character, who attempts to help her up, only to be swept away by his own over-the-top excitement.
What follows is comedic chaos: multiple versions of Sait appear in a virtual call meltdown, a Gen Z squad starts chanting, friends groove over crispy bites, and a sea of paparazzi chase after Mrunal outside a KFC outlet—only to be turned away with a cheeky “Sorry, can’t stay!” The reason? The offer is exclusively available for dine-in customers.
The Epic Savers deal is now available nationwide across 1300+ outlets, backed by a full-fledged 360-degree marketing campaign spanning television, digital platforms, and social media.
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Aparna Bhawal, CMO, KFC India and Partner Countries said, “With Epic Savers, we’re bringing unbeatable value to the table – 9 pieces of KFC’s signature, finger lickin’ good chicken at just INR 299. It’s one of our boldest & most compelling value propositions to date, designed to deliver indulgence at an unmatched price while staying true to our droolworthy taste & quality. Available exclusively for dine-in, the Epic Savers offer is the perfect excuse to hit up your nearest KFC restaurant with the crew. The unlikely duo of Mrunal Thakur & Danish Sait bring this offer to life with pitch-perfect chaos and absolutely crazy energy – capturing just how epic the offer is.”
Mayuresh Dubhashi, Chief Creative Officer, FCB Neo said, “With this latest KFC campaign, we wanted to turn up the flavor — not just in our food, but in the fun. By bringing together unexpected celebrity moments and a jingle that refuses to leave your head, we’ve created a light-hearted, slightly unbelievable world that keeps our value proposition front and center. In a competitive QSR space, where value matters, it was key to make the offer memorable — so it’s what people ask for when they walk in. The story and reactions in the film are a little bit extra — but when the offer is this unbelievable, it calls for it! It’s QSR magic with a wink, and we’re excited to see love pouring in for the campaign.”
