Sony Entertainment Television’s Kaun Banega Crorepati (KBC) Season 17 has launched the campaign ‘Jahan Akal Hai Wahaan Akad Hai’, highlighting a confident, knowledge-driven India. The season has received strong support from brands, reinforcing KBC’s status as a trusted and culturally significant show.
Maruti Suzuki and the Aditya Birla Group have joined as Co-Presenting Sponsors, with the State Bank of India as the Banking Partner and the Reserve Bank of India as a Special Sponsor, strengthening the show’s positioning around empowerment and trust.
The Co-Powered By sponsors include UPI, Ultratech Cement, Stable Money App, Asian Paints, and Gowardhan Ghee, representing sectors from digital finance to FMCG. Special Partners include Patanjali Dant Kanti, BHIM, Polycab India, Dr. Fixit, Vida by Hero Motocorp, and WinZO Games.
Associate Partners include Amazon India, Kalyan Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, LIC, NSE, Plasto, Aashirvaad Select Atta, Director’s Elaichi, and Bikaji, reflecting a wide range of sectors across India’s consumer market.
KBC remains a strong platform for brands, combining knowledge-driven content with broad audience reach and impact.
The show continues to be anchored by Amitabh Bachchan, whose presence and rapport with contestants bring depth and authenticity to every story from the hot seat.
Kaun Banega Crorepati Season 17 premieres August 11, airing Monday to Friday at 9 PM on Sony Entertainment Television and streaming on SonyLIV.
