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A Glimpse Into Kartik Aaryan’s Brand Endorsement Journey As The Shehzada Star Turns 34

As ‘Sonu Ke Titu Ki Sweety’ star Kartik Aaryan celebrates his birthday, he continues to win hearts with his infectious smile, stellar acting, and impeccable comic timing. His massive fan following has made him a favourite of top brands including Fanta, Hajmola, McDonald’s, and ASUS India. To mark his 34th birthday, Marketing Mind has curated a list of brands he has endorsed throughout his journey.

| Published on November 22, 2024

A Glimpse Into Kartik Aaryan’s Brand Endorsement Journey As The Shehzada Star Turns 34

Kartik Aaryan, the charismatic actor who rose to fame with his magnetic smile and effortless style, is celebrating his 34th birthday. Known for his monologues and comic timing, he has swiftly become one of Bollywood’s most adored stars. From delivering movies like ‘Sonu Ke Titu Ki Sweety’, ‘Satyaprem Ki Katha’, and ‘Shehzada’ to winning hearts with his relatable persona, he has made a significant mark in the film industry.

Beyond his movies, Aaryan’s popularity and magnetic appeal have also made him a brand favourite. Whether it’s his ads for Alstone and Doritos, or his signature vibe in Max Protein and Dabur Red Bae Fresh Gel Toothpaste’s campaigns, he has become the face of numerous brands, creating an impeccable presence across screens.

His impressive lineup of projects and brand endorsements has earned the actor 17th spot in Kroll’s Celebrity Brand Valuation Report 2023, bringing his brand value to USD 44.5 million. The ‘Dhamaka’ star’s popularity and mass appeal have made him a top choice for leading brands across diverse industries. As he turns 34, Marketing Mind is celebrating not just his journey as an actor but also as one of the most sought-after brand ambassadors of Bollywood.

Senco Gold & Diamonds

Senco Gold and Diamonds roped in Aaryan as the brand ambassador for its men’s jewellery range- Aham.

As per the brand, with this campaign, the brand has launched an exclusive range of meticulously crafted collections ‘Regalia’. The actor will be seen flaunting his style, paving way for modern men to up their style quotient with rings, bracelets, cufflinks, ear-studs, chains and pendants as part of the newly launched range for men.

The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media engagement, allowing fans and customers to connect with both Aaryan and the brand.

Hajmola

In 2024, Dabur India expanded its Hajmola portfolio with the launch of ‘Hajmola Mr Aam’, and the onboarded the ‘Shehzada’ actor as the face of the brand.

In an hilarious ad for the brand, Aaryan stars as an enthusiastic journalist questioning Mantri ji about a recent scam. While the minister denies any involvement at first, the actor offers him a Hajmola Mr Aam candy. Moments later, the minister can not help but confess, not only to the recent scam but also to a string of other misdeeds.

Bata India

The footwear brand- Bata appointed Aaryan as its brand ambassador in 2021. Following which, the ‘Sonu Ki Tweety Ki Sweety’ star was seen in a series of advertisements across television, digital and other mediums.

In the ad campaign, Aaryan and the brand inspire the audience to ‘CelebrateEveryStep’. The actor steps onto the stage at an award ceremony and shares personal anecdotes, expressing gratitude to himself for taking the “steps” that have shaped his journey and made him who he is today.

Doritos

Doritos, PepsiCo India’s nacho chip brand, named the actor as its first brand ambassador in India in 2021. Later, in a Doritos Sizzlin’ Hot ad, he teamed up with director Rohit Shetty to demonstrate that these nacho chips aren’t just “hot” but are truly “For The Bold”.

The ad kicks off on a film set where they are shooting the product commercial. As Shetty suggests Aaryan use a stunt double before biting into the fiery Doritos Sizzlin’ Hot, the actor confidently declines, insisting on performing the scene himself.

Urbn

In 2024, Urbn brought on Aaryan as its brand ambassador, followed by the actor starring in the brand’s latest campaign. The visually vibrant ad, aimed at engaging a younger audience, featured the ‘Dhamaka’ star expressing his love for ‘super fast’ technology.

Alstone

Alstone, a company in premium exterior cladding, roped in the actor as its brand ambassador. In the ad, set on a film shoot, Aaryan showcases the brand’s diverse range of products to a curious crew member, highlighting their quality and versatility.

Armani Exchange

 

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iQOO

 

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INSTAX (FUJIFILM India)

 

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ASUS India

 

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Drools

 

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Knorr

 

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McDonald’s

 

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Dabur Red Bae Fresh Gel Toothpaste

 

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Fanta

 

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Max Protein

 

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Superdry

 

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Nestle’s Munch Max

 

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IRUS Eyewear

 

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